Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Unbounce

FEBRUARY 25, 2020

You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of customers. If they were going to hit their bold new revenue targets, they needed a way to kick customer acquisition into overdrive. It’s an ideal solution for small and medium businesses, Procurify’s target market.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. YouTube has more than 2.5

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

AUGUST 4, 2020

But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Videos can be streamed in HD with no delay through Facebook Live, Periscope, or YouTube Live.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. With the right tools, businesses of any size can harness this potent strategy.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. Click here.

Impressions 78

Impressions Product Video Marketing Work Management 78

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. >” Instead of targeting the main keywords for your business, look for longer-tail keywords that indicate high buyer intent. . Booking a demo. Reach YouTube viewers .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Since 2016, the number of businesses using video content for marketing has increased by 41%. Currently, 86% of businesses utilize videos as a marketing tool. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

JULY 28, 2021

Book a Demo.” How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. Too many businesses are caught in a trap of ad-hoc marketing. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Reduce customer churn.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

KoMarketing Associates

APRIL 10, 2018

If they signed up for a free trial or demo, but haven’t converted into a purchase, you can send them a follow-up survey about their experience or offer a temporary discount to convince them to buy. Many email providers also allow marketers to embed videos into their emails by including the YouTube link.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Vision6

AUGUST 9, 2021

Well, those myths — like that it’s obsolete or annoys customers — have well and truly been debunked. In fact, 61% of businesses in the U.S. Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Vidyard

JANUARY 3, 2019

Our SaaS-based emergency communications platform is used by over 4,200 enterprise customers. We help our customers navigate our solutions and troubleshoot problems, some of which become quite complex and situational. But about a year ago, my boss came to me and asked me to explore using video as another channel for customer support.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Make it easy for them and create a custom CTA that links directly to your calendar.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Zoominfo

JUNE 19, 2018

When your audience tunes in, show off the product’s features and explain how it will be valuable to customers. Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. Host customer Q&As. Provide live event coverage.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Sharpspring

OCTOBER 27, 2021

Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

You’ll use these soft skills to successfully collaborate with your business and technical stakeholders to design, configure, and implement changes in Salesforce. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. Feeling a bit overwhelmed?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Hubspot

FEBRUARY 6, 2020

Disney+ , HBO GO , even YouTube TV. Naturally, businesses that get bigger expand their range of products and services. Customers want to be delighted if you display how your product solves their problem in an accurate. Think of the customer. When you're marketing a new product in a line of others, think of the customer.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Biznology

AUGUST 3, 2018

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. Interactive video tools designed for business users. Now, interactive video tools designed for business users are available on many video platforms. It does not.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Convert

AUGUST 10, 2020

As a customer, the word ‘Persuasion’ is often associated with feelings of negativity and force – nod if you agree. However, if done ethically, the art – and science – of persuasion can have a powerful impact on your customers and, by extension, your business. Let’s dive right in.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Martech

AUGUST 24, 2022

Nearly 60% say they’ve already made a purchase following a metaverse or augmented reality demo. . The social media they’re referring to isn’t one dedicated to business. Here’s the ones they are already using the most frequently to make business purchases: Facebook (69%). YouTube (48%). Instagram (57%). LinkedIn (26%).

B2B 114

B2B B2B Sales Training B2B Marketing 114

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65