Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. So how do you start using them?

Content Marketing 342

Content Marketing Lead Scoring Lead Ranking Content 342

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. Can I do SEO on my own?

SEO 98

SEO Practices Best Practices Lead Scoring 98

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). SERP Position Zero.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

JULY 18, 2019

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

Paid Content 77

Paid Content PPC Traffic Paid Search Agency 77

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. And as we know quite well – people do business with people they trust. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Outgrow

MARCH 18, 2020

Top 5 Mailchimp Integration To Grow Your Business. Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. The marketing features of Lightspeed helps marketing teams make their online businesses searchable. Rewards based on users’ actions increase the lifetime value of customers.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. Why should I embrace SEO for my content? How can I optimize my content for SEO?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

Long Tail Marketing 101

Long Tail Marketing SEO Template Lead Ranking 101

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

The Lead Agency

JUNE 10, 2019

Local Search Engine Optimisation, or local SEO , is a type of SEO that focuses on optimising a website so that it is found in local search results. The premise behind is the same as regular SEO. Many B2B companies are put off by the term ‘local SEO’ as they often operate across the country or have branches in multiple cities.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

APRIL 25, 2019

These practices also support Amazon SEO — which we’ll get into later.). For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Include content submitted by real customers — and make note of that on the image.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 97

SEO Marketing Websites Optimization Domain 97

SmartBug Media

OCTOBER 12, 2020

Are there potential customers that you haven’t sold to? What that means is that we work for our clients to drive new web traffic (we call this “reach”) to our clients’ websites, and then convert this web traffic into marketing qualified leads (and then encourage them further down the customer lifecycle ).

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? In the case of SEO, that language is a specific HTML markup called schema. publisher" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency Studies 49

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. But sometimes you get pure silence (or crickets ??) in response.

Tips 69

Tips Content SERP Custom Publishing 69

Strategic-IC

JUNE 25, 2019

Manage and Publish with a Content Management System. A content management system allows you to store, manage and publish your content. Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. According to Business 2 Community , the average lifespan for a website is 1.5 To enhance current SEO rankings for important keywords.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. By conducting a website audit, you'll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. What Is a Website Audit? How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MAY 27, 2020

Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Choose topics that will benefit your own business goals. Improve SEO performance. Get more leads, users and even customers. What is guest blogging?

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Hot Leads make it possible!

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication Top of Funnel WOMM 59

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Think of a strong topic cluster that underpins the foundations of your business, says @EliseDopson.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

MAY 15, 2014

This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Why publish to Google+?

SEO 28

SEO Google SERP Ideal Customer Profiles 28

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Inbound marketing centers on a new way of thinking about customer relationships and sales. Blogs, SERP, social media, and newsletters people sign up for are common examples of this.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Mobile-friendly sites load seamlessly when accessed on a mobile device.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. For example, an old client wanted their business to show up in Google's knowledge panel. Really small.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. This post will show you which SEO metrics to monitor, how to interpret those metrics, and what specifically you can do to move those numbers in the right direction.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28