B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? Though he dislikes the term curation , he approves of the activity as it was originally practiced.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

APRIL 20, 2010

The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. Helping to keep content marketing honest, says Pigott, will be the remaining independent journalists serving as editors and curators. But in practice, are businesses ready to adopt the practice of journalism so rigorously?

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

Twitter 100

Twitter B2B Curation Ethics 100