Forrester B2B Summit EMEA 2023: Focusing on Customer-First
Modern B2B
OCTOBER 20, 2023
When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). times more growth.
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