Remove cross-sell work
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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). times more growth.

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. Closing Gaps Between Sales, Marketing and Customer Service – Pre-Sale and Post-Sale. Thus, alignment is more critical than ever.

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Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. In sales, reps work to close a high-volume of deals (from MQLS and sales prospecting). With increased innovation, there are greater selling opportunities for account managers. Let’s do a quick overview.

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3 reasons why customer journeys are the key to better experiences and profits

Martech

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

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Forrester Acquisition ‘The Sirius Way’

Valasys

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Evolve your offering.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. The impact of process mapping on operational excellence and business performance is supported by robust data and research. But here’s the rub. Too time-consuming.

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