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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think?

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Brearton shared that CabinetM did replace their CRM during this time period. Read more here.

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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. Data.com thrived for nearly a decade, offering businesses a solution to finding potential leads to which to market. Bad data hurts your business revenue and the relationships you have with customers. The purpose of your CRM is to collect accurate and complete data.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. One very vital element of social CRM is social selling, which leverages Web 2.0

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. The first connectors are due shortly.