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How a flywheel model can help grow your creative business

ConvertKit

That’s exactly the kind of journey you have to understand as a creative business owner. But funnels fall short because they fail to take into account the most important aspect of your business: your customers. How flywheels actually work for creative businesses. Funnels vs. Flywheels: What you need to know.

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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. Develop your ideal customer profile or B2B buyer persona to help you develop the right message.

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How Creativity and Data Driven Marketing Help Develop Marketing Campaigns

Stevens & Tate

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. How Data Driven Marketing Can Support Creativity. Take video content creation as an example.

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Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Buffer

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. While I had always considered myself a multi-passionate creative, I didn’t feel like I had time to devote to my other passions while also being a successful entrepreneur.

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How Creative Posters Can Grow Your Business

Webbiquity

A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility. But consistent messaging doesn’t mean you can’t be creative.

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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan?

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How to think like a scientist to help your creativity

ConvertKit

What if we approached our creative side hustles with the same data-driven mindset? Sometimes the best method for creative success is to hit refresh with a brand new perspective. A lot of creative types tend to overanalyze, and that can block their creative flows and make work harder than it should be. Is this useful?