Martech Advisor

JANUARY 28, 2020

Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information. Tell us on LinkedIn , Facebook , or Twitter. 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Aberdeen

DECEMBER 21, 2022

Follow him: @omerminkara, LinkedIn . This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

LEADership

NOVEMBER 5, 2013

Optimization then, is the process of refining and strengthening relationships in order to get better business results overall. The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. What demand generation marketers need today, tomorrow, and every day in the future is an uninterrupted view of performance from the first impression to closed-won business.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . It’s safe to say that we’ve been busy. .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Turns out the response rate is pretty good on LinkedIn when you just want advice. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100