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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Marketing on YouTube revolves around the channel, which is like a mini-website for your business. How Do I Create a YouTube Channel for Business? It’s the gateway for 11.4%

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Marketing on YouTube revolves around the channel, which is like a mini-website for your business. How Do I Create a YouTube Channel for Business? It’s the gateway for 11.4%

Youtube 65
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The Big List of Content Marketing Acronyms

Brandpoint

B2B: Business-to-Business. B2C: Business-to-Consumer. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CPM: Cost-per-Thousand (impressions). This is who your company wants to do business with.

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What Is Lead Generation in 2019

Albacross

No matter how effective your lead generation strategies are, word of mouth will always be one of the best ways to grow your business. Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). Clients’ Referals. Hoot Suite.

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Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!

SnapApp

The campaign collected lead data as well as info about which business system they're running, which Hyland/OnBase can use to segment future email nurture programs. The team used facts, findings, and industry best practices to put together engaging quizzes that allow users to test their knowledge of the benefits around using CPM software.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. G2 Crowd boasts, “491,300+ validated user reviews to help you make smarter decisions” on software and business services. The MarTech landscape is vast and growing. Talk to sales.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

A few use cases show that attribution can provide useful performance lift when applied directly to specific business needs. 6-Second bumper ads – Bumper ads cost 1/4 the price of long-form TrueView ads, are purchased on a CPM basis and, of course, can’t be skipped. Does it answer an important business question?