B2B Memes

DECEMBER 8, 2010

Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. It gave publishers, as Cory Doctorow put it , “a daddy figure who’ll promise them that their audience will go back to paying for their stuff.”. So should publishers turn their back on the iPad? Not necessarily.

Pricing 100

Pricing Price Course Media 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Of course, to nurture your brand, you have to market it. Be a social-media marketer.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

AUGUST 10, 2012

But of course Forbes is in DVorkin’s view anything but a traditional publication. In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

But of course Forbes is in DVorkin’s view anything but a traditional publication. In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 18, 2011

Though its default design is overly busy for my taste, its many options allow CSS wizards to transform it dramatically. Modifications were still necessary, of course. So for the rest of you, my apologies as I leap into a boring but mandatory explanation of this redesign. Before yesterday, this blog used the Atahualpa WordPress theme.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

AUGUST 31, 2010

Every so often, a personal enthusiasm turns out to shed enough light on a business topic to explore at length, as Brian Halligan and David Meerman Scott have done in their new book, Marketing Lessons from the Grateful Dead. There’s a risk, of course, in drawing comparisons between your personal passions and B2B issues. Probably not.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

NOVEMBER 29, 2011

Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Journalism is my first love but I was increasingly interested in business. So both fields are absolutely in the content creation business these days.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 27, 2011

By 2000, of course, the die was cast, and the magazine began a long decline. The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. For us, there was nothing about commodity content that was incompatible with quality. I’m not convinced it’s possible.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JANUARY 31, 2012

As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous. And, of course, my potential readers have to decide which of three venues to purchase it from. Don’t count on making money.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

SEPTEMBER 6, 2011

By way of disclosure, I should say here that while I’ve been practicing trade journalism for 25 years, I didn’t go to journalism school, or even take a journalism course. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is).

Blogger 100

Blogger Class Education Training 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. And that approach, of course, is a dead end for third-party publishers. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100

B2B Memes

OCTOBER 21, 2011

Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough. B2B Blog Posts of the Week.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

DECEMBER 10, 2012

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. A year later, he’s reversed course. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Brand journalism, dead a year ago, is now ready to be reborn.

Practices 100

Practices Content Marketing Content Paid Search Agency 100