KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Overall, 30% of businesses intend to maintain their B2B tech spend, compared to before the pandemic.

Spending 260

Spending Work Management B2B Marketing Management 260

SmartBrief - Marketing

JULY 6, 2023

At the same time – per a recent news release by Gartner – 75% of CMOs face increased pressure to “do more with less” to achieve profitable growth in 2023. The costs of translating marketing materials (such as advertising, content and news releases) can consume up to 4% of a company’s marketing budget.

Cost 52

Cost Planning Paid Search Agency Marketing Budget 52

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. Each of those projects will cost an average of $3,000. trillion in new business revenues to their local economies.” Source: ZoomInfo.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Support small businesses.

Promotion 253

Promotion POS Business Paid Search Agency 253

Martech

SEPTEMBER 23, 2021

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. The business case for investing in effective written communication.

Cost 121

Cost Planning Work Management Paid Search Agency 121

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Guest post by Lexie Lu. Optimize Your Working Space.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Marketing Insider Group

OCTOBER 27, 2021

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Personalize. Levy, Jason.

Sales Management 350

Sales Management Conversion Ad Building Marketing & Strategy 350

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . Source: Gartner. Gartner revealed that 34% of CIOs in the U.S.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. The impact of process mapping on operational excellence and business performance is supported by robust data and research. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

KoMarketing Associates

JULY 14, 2021

As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%).

Spending 292

Spending Budget Programs Gartner CMO 292

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. This adds nuance to the existing cost per acquisition or cost per action formula.

Cost per Acquisition 103

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 103

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Travel and hospitality is a very time-sensitive business. Real-time does not have to mean right now.

Enterprise Management 96

Enterprise Management Paid Search Agency Planning Marketing Management 96

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. First, it can cost 5x more to acquire new customers versus keeping them. What Are Digital Marketers Saying?

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Customers expect to be valued and listened. Conclusion.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The State of AI in Business.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

APRIL 26, 2021

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 101

Email Marketing Gartner Peer-to-peer Privacy Policies 101

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. Twenty-eight percent are changing perception/strengthening reputation with targeted accounts.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. Strategic intelligence.

Allocation 116

Allocation Marketing Attribution Enterprise Management Marketing AI 116

Act-On

SEPTEMBER 25, 2023

Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. And, sometimes, a lack of trust and personal relationships.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Rev

SEPTEMBER 27, 2023

We can’t tell you exactly which sales tech stack is the best for your business. That being said, according to a recent survey conducted by Gartner , businesses with high-growth sales teams use an average of 5 tools. of businesses reported having plans to add more software tools to their sales tech stack.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

SalesIntel

NOVEMBER 4, 2022

Last year, Gartner shared a startling statistic. “Every year, poor data quality costs organizations an average of $12.9 Business trends in the past decade focused heavily on having access to data. Let’s review how poor quality B2B data impacts your business, why bad data is so common, and what you can do about it.

Cost 52

Cost B2B Advertising Agencies B2B Sales 52

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Salesforce Marketing Cloud

AUGUST 15, 2023

Losing crucial data can be catastrophic for businesses. The average cost of a data breach in 2022 was $9.44 million, more than double the cost of a breach the previous year, according to IBM. When data is lost, businesses experience significant downtime while trying to recover or recreate the lost information.

Privacy 52

Privacy Business Paid Search Agency Webinar Metrics 52

Zoominfo

JANUARY 26, 2021

Companies will not uninstall this software, but instead permanently add it to their repertoire of tools that will allow business continuity and hybrid work schedules. Balancing cost of living against a job’s location. At the top tier, businesses do appear to be responding to the overall diversity trends. Source: ZoomInfo.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 100

Marketing AI Digital Asset Management Enterprise Management Gartner 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Martech

MAY 26, 2023

When inflation is high the cost of living rises and wages, although rising too, never quite keep up. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. 57% reported postponing a milestone event (such as a wedding or vacation) due to cost-of-living pressures. This has an impact on our pockets.

Gartner 105

Gartner Digital Transformation Pricing Price 105

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4 Get MarTech!

Paid Search Agency 93

Paid Search Agency Advertising Channels Gartner Amazon 93