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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Unfortunately, our surveys have consistently found that selection on cost correlates with low satisfaction with martech investments, while selection on features correlates with high satisfaction.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Emotions are paramount when you’re trying to grow a business. Or check out our services to help evolve your culture.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

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AIOps for Small Businesses

TrustRadius Marketing

Did you know that 20% of businesses fail within their first year of operation, and 50% of businesses fail within the first five years? The reality is that people won’t continue to use a product or service that’s constantly struggling with downtimes or outages. ” How can AIOps Help Your Business ? What is AIOps?

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. Again, a correlation to effectiveness as well.

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Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

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