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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. Common examples include reporting news, teaching and researching.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. And that’s being charitable.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

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How to Write an Ebook for Your Business

ClearVoice

Are you considering ways to increase the visibility of your business? However, as a freelance professional or business owner, you should first begin with a creative brief for your ebook and a strategic plan. Direct promotions are highly discouraged in the publishing industry. Submit your work for copyright.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Here, you can highlight your thought leadership based on your industry expertise.

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The 4 categories of AI that impact marketing: Generative AI

Martech

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. Get MarTech! In your inbox.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Here are a few examples: Twitter’s Rebrand On July 22, 2023 just before midnight, Elon Musk announced the rebrand of Twitter to “X.”

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