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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

They talk about achieving 96% of business goals vs. the industry average of 64%. But, the website, LinkedIn profiles, content, and messaging do not speak to the account-specific and competitor-specific gaps that result in 50% more go-live delays and 32% less KPI success at go-live and post-implementation.

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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

Participants represented firms of all sizes, and they conducted business in every region of the globe. As a result, it’s faster and easier to close new business. This means it’s easier to close business—and command premium fees. About the Study This is the ninth edition of the High Growth Study. Why the change?

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Auseh Britt on Navigating the Return of Events

Oktopost

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Auseh is a graduate of The Tepper School of Business at Carnegie Mellon University (MBA) and the University of Florida (BSCE). Catch all episodes here.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

How to Prepare Think of contingency plans and safety details first. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events. What will you do if you need to go FULL virtual? How to Prepare Meet regularly with all members of your marketing team (and sales, too!).

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

Wharton Business School, at the University of Pennsylvania, describes omni-channel marketing as “a strategy that takes all marketing channels into consideration in determining how to create the best customer experience. Businesses can choose to connect only their online channels or coordinate both online and offline channels.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses. Develop Marketing Contingency Plans. Assemble Your Crisis Management Team.