The Marketing Blender

NOVEMBER 4, 2022

How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. If your business is not ecommerce, then you’ll have to add in another step. This can help you calculate conversions. . Keep in mind, this should all be contingent on your forecasting.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Sprout Social

SEPTEMBER 18, 2023

It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. The market research you’ve performed will also help you develop new goals and navigate old ones.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Heinz Marketing

APRIL 7, 2020

For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role.

Thought Leadership 98

Thought Leadership Business Work Management Marketing Management 98

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. So too must business leaders analyze key performance indicators and evaluate the effectiveness of their strategies.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

JANUARY 26, 2021

Harvard Business School professor, Michael Porter, is the author of 20 books and numerous articles on strategy. And employ scenario analysis to prepare for contingencies and anticipate potential adjustments. Let us help you fill your sails. Strategy is brought to life with tactics. That is specific concreate actions or steps.

Contingency Planning 232

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 232

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Your goals should be measurable and directly tied to your company’s key business objectives. Incorporate contingencies for data security, privacy and compliance considerations.

Marketing AI 105

Marketing AI Contingency Planning Work Management Digital Transformation 105

Aberdeen

DECEMBER 12, 2022

4 of Research Meets Reality — Small Business HR Technology, with Mike Lock and Jim Stefanchin. Aberdeen recently wrapped up research focusing on small businesses (under 100 employees). More specifically for small businesses, it’s about costs – managing the ongoing costs to maintain the technology. All Businesses Start Somewhere.

Small Business Marketing 40

Small Business Marketing Resources Contingency Planning Business 40

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Drew Neisser

SEPTEMBER 8, 2023

B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Qualified Leads Marketing Budget 52

BenchmarkONE

JULY 21, 2021

The key to effective business collaboration isn’t contingent on the type of personality that your team exhibits. It may surprise you to learn that organization is a crucial factor in determining whether or not your business will be able to collaborate effectively. It helps to define three key elements: Chain of command.

Work Management 93

Work Management Marketing Management Business Paid Search Agency 93

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. We’re avid proponents of both, but they aren’t the only capabilities you can use to help anticipate that all important question, “ What If?” Analytics can help with predicting the future.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Zoominfo

SEPTEMBER 10, 2020

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Martech

NOVEMBER 10, 2023

Establishing timelines aligned with business initiatives. Assembling cross-functional teams with technical and business stakeholders. Documenting processes and contingency plans. Expert guidance facilitates the technical process and ensures alignment with business strategy, enhancing your martech stack’s effectiveness.

CMS Development 109

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 109

ClearVoice

MARCH 6, 2020

Now imagine applying this level of introspection to your small business or enterprise. If your business is doing well, it may be easy for you to identify what your strengths are — what your product or service brings to the marketplace that keeps customers coming back. Thankfully there’s a tool you can use for this purpose.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Oktopost

AUGUST 26, 2021

Auseh is a graduate of The Tepper School of Business at Carnegie Mellon University (MBA) and the University of Florida (BSCE). While she was able to pivot using ABM, Auseh addresses how the team has planned for uncertainty with everything going on and what her contingency plan is looking like for the next 6-12 months when it comes to events.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Develop various performance outlooks.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

ClearVoice

MAY 12, 2020

At ClearVoice, we are here to help you get through your crisis management and recovery process. We help some of the world’s largest and best-known companies communicate effectively to their staff, the world, and their consumers. Have a partner in place that can help identify proper channels and messaging strategies.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Hinge Marketing

FEBRUARY 22, 2024

Participants represented firms of all sizes, and they conducted business in every region of the globe. As a result, it’s faster and easier to close new business. This means it’s easier to close business—and command premium fees. About the Study This is the ninth edition of the High Growth Study. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Tony Zambito

MAY 6, 2020

Where does this leave our understanding of how the COVID-19 pandemic will affect human behavior in the context of business commerce, consumerism, and cultural participation? Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. Maybe longer. What Is The Call To Action?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

BenchmarkONE

NOVEMBER 11, 2019

The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. It may surprise you, but organization is a crucial factor in determining whether or not your business will be able to collaborate effectively. It helps to define three key elements: Chain of command.

Business 58

Business Work Management Paid Search Agency Marketing Management 58

Marketing Insider Group

SEPTEMBER 14, 2020

They talk about achieving 96% of business goals vs. the industry average of 64%. I see resume-based profiles with generic company information like how the firm specializes in integrating supply chains and solving business-critical challenges from solution to design.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Lake One

AUGUST 14, 2023

And that’s where Lake One can help. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. This starts with helping manufacturers get extreme clarity on their key processes, like how a lead flows through their system.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Zoominfo

JULY 7, 2019

If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! Selling is really about having conversations with people and helping improve their company or their life.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

Adobe Experience Cloud Blog

MARCH 27, 2018

Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Organize By Business Objective (Instead of Marketing Function).

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Televerde

FEBRUARY 14, 2022

Outsourcing doesn’t always have the best reputation, but when done responsibly, it can mean the difference between a small business successfully scaling up to meet growth challenges or buckling under the increased demand. Outsourcing part of your sales process comes with numerous benefits, but it’s not right for every business.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Business leaders and Marketing professionals need to head to the whiteboard. Business leaders and Marketing professionals come with data.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Marketing is a linchpin for revenue and our overall business strategy. With greater visibility and collaboration comes greater business results.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

ClearVoice

DECEMBER 28, 2021

As freelance business professionals, we’re responsible for the multiple facets of building a business. From sales and business development to bookkeeping and formulating automated processes —entrepreneurs make the journey look fun on social media, but we know it comes with a lot of hard, intentional work.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Martech

SEPTEMBER 14, 2023

“We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. For example, Apple is not in the business of building gadgets but in delighting customers.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Biznology

MAY 19, 2020

The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time. Trust technology and it will help you stay afloat.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Launch Marketing

FEBRUARY 14, 2024

This information not only helps guide messaging, but also provides insights into how the competition is marketing their products which can be used to guide your launch activities. Conducting market research helps your organization gain the critical information to understand and define your target audience.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Content Standard

SEPTEMBER 19, 2023

This paints a vivid picture of the business urgency that’s built up around generative AI this year alone. As with the eruption of any new technology, the critical challenge for business leaders is balancing initially inflated expectations with the realities of real-world application. The same holds true today.

Enterprise Management 104

Enterprise Management Generation Work Management Marketing Management 104

Hubspot

JULY 29, 2019

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. And this doesn’t even consider any sales, support, HR, or finance tools those businesses are using, too. The concept of platforms isn’t new.

Work Management 76

Work Management Marketing Management Contingency Planning Business 76

Martech

APRIL 22, 2022

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Valasys

JULY 8, 2021

An additional 500,629 subordinate voting shares in the capital of Lightspeed will be issued to certain NuORDER employees over the next 3 years, contingent on the achievement of certain milestones. NuORDER is the leading wholesale eCommerce platform helping brands and retailers grow and win together. About NuORDER.

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” They care about improving their business. ” ― Katherine Barchetti , former owner of K.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Zoominfo

OCTOBER 6, 2020

And a team lead is tasked with helping others succeed while simultaneously leading from the front. Are they naturally volunteering to help in ways that serve the greater good? Communicating contingency plans is important. This helps no one. That’s what makes the team lead so tricky. Are they engaged?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169