Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. What is sales networking?

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Examples Tips Marketing Analytics Tools Network Marketing 64

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. Congratulations Graduate!

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Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

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B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

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Template CMS Development Examples Marketing Proposals 69

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 44

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 44

SmartBug Media

DECEMBER 22, 2023

Trade shows are important for businesses—but they can also be expensive. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI.

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Trade Show Marketing Budget ROI Allocation 64

chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. This movement is growing.

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Hubspot Enterprise Management Work Management Marketing Management 0

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time. Okay, so personas are really important to my business. Why exactly are buyer personas so important to your business?

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. No one team can manage a company-wide content audit alone. Essential, in fact.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 12 solid video content ideas to bolster your social media presence: 1.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Putting your social interactions into context can uncover how to do better business. For example, a competitor call-out presents an opportunity for your brand to intervene. Is it time to step up your social media monitoring

Social Media 125

Social Media Tools Campaigns Media 125

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Outbound Engine

AUGUST 6, 2020

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. With all these eyes consuming content on social platforms, it’s important to be present and take advantage of the tools at your disposal.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Brandpoint

NOVEMBER 10, 2020

Arik Hanson, ACH Communications I haven’t attended too many virtual events since March, but I really like what IABC did with its Convergence event earlier this year and the networking piece over lunch. However, I have continued to network one-on-one during the pandemic. Zoom, Teams and the good old-fashioned phone have been my friend.

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Work Management Marketing Management Planning B2B Thought Leadership 149

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Lead Generation World Conference.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. However, there is one aspect of business that seems, until recently, almost entirely untouched by virtual experience: conferences. But first — let's talk about why virtual conferences can benefit your business in the future. Virtual Conference Benefits. Virtual Conferencing Tools.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

SmartBug Media

MARCH 8, 2022

Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing. World's first Chief Content Officer. First person ever inducted into CMI’s Content Marketing Hall of Fame. LinkedIn Trainer for individuals and businesses. Michaela Alexis.

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Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Online Marketing Tools for Small Businesses. Several of HubSpot's products start out free.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. As you start creating and presenting your plans for next year (yes, it’s that time again!), The B2B space is embracing content marketing — so B2B buyers expect it. CMI, ICC, Contentful and Publicis.Sapient ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

SalesGrape

NOVEMBER 3, 2023

With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. This immense user base provides businesses with an unprecedented opportunity to connect with their target audience and capture valuable leads. According to Statista , there were 4.33

Lead Generation 52

Lead Generation Social Media Generation Media 52

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response.

Tips 69

Tips Content SERP Custom Publishing 69

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. We see four key factors that will determine if a business can adapt to this new data world. Businesses will depend on whatever these platforms provide them with.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Seismic

DECEMBER 13, 2023

Create valuable content and manage it well A vital piece of the enablement puzzle is content. As an enablement leader, you need to create (or orchestrate the creation of) content that not only resonates well with your audience, but also aligns with your overall business objectives.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 Events are back, but they’re not perfect Events are emerging from the shadows, but according to Lindsay McGuire , Associate Director of Content and Campaigns at Goldcast—and presenter at DEMAND 2023 —you could be leaving money on the table. No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Hubspot

JUNE 10, 2020

In April 2020, I attended the two-hour special " ACM Presents: Our Country ". HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! More likely, however, you'll probably want to establish benchmarks that are specific to your own business and industry.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

SmartBug Media

AUGUST 1, 2022

Things to Prepare Before You Go to HubSpot’s INBOUND 2022. A lot of learning, a lot of networking, a lot of experiencing, and a lot of fun. Is it to connect with like-minded INBOUNDers to create a network for future collaboration? Are you there to source new tech and services to improve your current business results?

Conference 105

Conference Network Marketing Planning Hubspot 105

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. HubSpot Academy: Remote Sales Training Lesson.

Training 141

Training Top of Funnel Resources Work Management 141

Martech

SEPTEMBER 17, 2021

There is also Ray Valencia, Director of Digital Customer Experience at Cinemark, talking about strategies in the pandemic-present. Amid the busy schedule, I saw trusted sources I’ve interviewed for stories, and also was introduced to commanding new voices in the space. Read more here. There’s no external judging for that.”.

Marketing AI 106

Marketing AI Conference Paid Search Agency Buzz 106

Hubspot

MARCH 18, 2020

The same can be said for businesses, too. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. That level of engagement is unheard of on a business Page.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

JUNE 1, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Consumers have been actively seeking to buy from Black-owned businesses to help them stay open and increase the economic advancement of Black Americans.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93