Webbiquity

JANUARY 23, 2018

Running and managing an online business isn’t easy. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. This software is especially useful for online businesses who sell products and/or services that will require maintenance and management down the line.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. A clear social media marketing goal can help you establish a precise, streamlined, and focused approach that will yield results for your business. Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MARCH 9, 2021

Here’s how to mesh established marketing concepts with current tech and design trends to create a great business website. Content: Your home page needs to tell visitors succinctly and clearly what you do, who you do it for, and what makes your company special. Leading Edge Ideas in Website Design.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Image credit: HubSpot. Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. HubSpot ). Lead quality > lead quantity? And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 2) HubSpot. HubSpot handles inbound holistically. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

OCTOBER 11, 2016

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. And how can you apply them to your own business? Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco.

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. And it works: • According to the report, “inbound delivers 54% more leads into the marketing funnel than traditional outbound leads.”

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.

Trust Marketing 100

Trust Marketing Business Transparency Social Networks 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. 5% for video) for helping to make business decisions.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

JUNE 9, 2015

The content they create needs to be championship quality so users will be eager to read the articles. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy. This allows your business to earn more web mentions while bringing top stories about your company to light.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

JUNE 24, 2015

Modern marketing and business are defined by one thing: The Web. It’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of web marketing. It’s more than just a channel for generating leads and engaging people, it’s genuinely a market with competitive forces.

Work Management 100

Work Management PR Marketing Management Pricing 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. To start, listen.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. The challenge rather lies in the way Facebook fan pages are used.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fresh content. Blogs are one of the best mechanisms for publishing a steady stream of new content. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 20, 2018

Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. Seven Stats About the Benefits of Business Blogging. million bloggers in the U.S.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

JUNE 29, 2021

A common challenge for brands targeting businesses across the globe is that their clients operate in different time zones. Be Smarter About Lead Generation. If the average consumer needs six to eight marketing touches before turning into a viable sales lead , a business is likely to require more. hours per day.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 2, 2019

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. SEO Generates Leads. Video Content Is Growing. Content Length. Generally, high-performing content will be over 1,000 words in length.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

OCTOBER 6, 2020

THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Don’t overly rely on SEO; use paid search, social media, influencer marketing, and other lead generation tactics. Does it seem to be well-written and authoritative?

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Half of all Instagram users follow at least one business account. Instagram Business Blog ). Eight million businesses have Instagram profiles. WordStream ). DrumUp Blog ). DrumUp Blog ). WordStream ).

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

NOVEMBER 10, 2015

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100