Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg
FEBRUARY 21, 2019
Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Align sales and marketing with SLAs.
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