Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This can make or break a deal for your business. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. A buyer persona is a semi-fictional representation of a business's ideal customer. What networks are they on? Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. How to Market Effectively on Twitter.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. As a bonus, social media offers a convenient platform for repurposing your content and leveraging your trade show, or other event, investment long after the event wraps up.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

DECEMBER 26, 2023

And, as a result, it’s a valuable channel for businesses and entrepreneurs looking to increase sales, if you know how to optimize your profile and posts. Table of Contents How X Can Boost Your Sales 15 Optimization Tips to Boost Your Sales How X Can Boost Your Sales Like most social platforms, X offers advertising and promotional programs.

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. It involves commenting on, sharing, and liking content from your prospects. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Online Marketing Tools for Small Businesses. Several of HubSpot's products start out free.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

ClearVoice

APRIL 29, 2021

When you need a local business for any reason at all, what’s the first thing you do? Or, maybe ask your friends, family, or a social network for recommendations, and THEN you open Google to explore the company’s website and reputation. How to perform local SEO for a business in one market. Google My Business.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Create unique and engaging content.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. It is the current social network.” It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Hubspot

OCTOBER 10, 2020

Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Audience Interest.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Other business-related organizations, such as chambers of commerce, will be happy to list your event for free, especially if you offer discounts to their members. Really busy.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. Foundation Inc ) 55% of decision-makers use LinkedIn Content to vet organizations. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Televerde

JUNE 22, 2021

Success on social media can generate new leads and give your business a boost. An automated social media process can help your business stay on target while still giving you the data and engagement you need. With the right tools, you can focus your time on growing your business instead of curating content for social media.

Social Media 64

Social Media Automation Tools Personalization 64

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. Quite the fans of video and photo carousels, the Salesforce social team uses Instagram to extend its inspirational content and community-focused initiatives to the forefront. users ages 25 to 34 , according to eMarketer.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Hubspot

AUGUST 28, 2017

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. The paid version provides content recommendations and automatic post scheduling.

Social Media 78

Social Media Tools Media Brand Identity 78

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. For instance, I spend a lot of time in marketing groups on LinkedIn and tend to engage with content that relates to marketing topics. Traditionally, LinkedIn is a place for B2B marketing.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 8 Twitter Tools Every Content Marketer Should Have by Streetwise Media.

Twitter 100

Twitter Tools RSS Social Media 100

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. At the beginning of 2020, the average adult in the U.S

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

JULY 8, 2019

That's the thing about influencers -- you follow them for a reason, so you don't mind interacting with their sponsored content. Instead, I follow her because she's an editor of a major magazine that I enjoy reading, and her content interests me. So how can you identify the right brand influencers to work for your business?

Work Management 98

Work Management Brand Identity Branding Best Practices 98

Strategic-IC

JANUARY 13, 2021

Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Social Selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” - LinkedIn.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. And if your business is sending a high volume of these emails, we also offer the Transactional Email Add-On. What's interesting about this email is that LinkedIn wasn't using it to earn my paid business.

Personalization 101

Personalization Examples Hubspot Amazon 101

Scoop.it

SEPTEMBER 30, 2021

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. Why brands and even small businesses are using social media? Social media is significant for any kind of business today, and do you know why?

Social Media 67

Social Media Trends Media Cross-Selling 67

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Table of Contents. Web content with virality factor. Web content with search-ranking factor. What is Inbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. This insight will open doors to the content your audience enjoys, and the messaging that will spring them into action. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users.

Social Media 40

Social Media Organization Media PR 40

Hubspot

MAY 15, 2017

After all, 92% of marketers say that social media is important to their business. There’s technology available, for example, to post the same content to multiple social media channels. But should you be posting identical messages to each network? Focus your energy here, and then repurpose that content for other channels.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

MARCH 11, 2019

I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Why should you spend time creating social media accounts for your business? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?

Social Media 69

Social Media Social Marketing Work Management Media 69

Outbound Engine

MARCH 3, 2020

We’ve put together a list of strategies to help you start to grow your online network. Focus on Valuable, Shareable Content. As you gain a better understanding of your audience, it becomes much easier to find and create content that will inform or entertain. Keep your content selections timely and relevant.

Social Media 58

Social Media Curation Social Marketing Promotion 58

Hubspot

SEPTEMBER 21, 2020

Both networks have solid benefits and entertainment factors. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe. Although we can't embed Reels, here's a screenshot of recent content the company posted.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. If you're a small business owner, Duct Tape Marketing is a must-read for strategic and tactical advice about leveraging online marketing and social media to grow your business. Small Business Trends.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Hubspot

APRIL 9, 2020

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. If you find yourself in this boat, don't panic.

Startups 69

Startups CMS Development Paid Search Agency Budget Programs 69

Hubspot

MARCH 19, 2018

These tools will make your Instagram content distinguishable, memorable, and impactful. Get Instant Likes and Hashtags. Although this is probably an inefficient long-term solution, it can be helpful in the beginning when you’re trying to build an initial following and want your content to spread. Get Instant Likes and Hashtags.

Pricing 101

Pricing Price Tagging Analytics 101

Brandpoint

MAY 7, 2019

However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Here are four of the top struggles cited by financial service marketers and examples of how content marketing can help ease the stress. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Hubspot

FEBRUARY 6, 2019

Or perhaps you're more of a networking kind of person when looking or hiring for a job: frequenting marketing events to get some face time with heavy hitters who might want you to join their teams. Mashable isn't just a mashup of news content you need to know about today. Speaking of social networking. Networking Events.

Best Practices 52

Best Practices Startups Inbound Marketing Linkedin 52