Hubspot

DECEMBER 14, 2011

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. Google loves to see positive interaction and engagement with content and a website, so evidence that people are enjoying the site and its content is extremely valuable.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

JANUARY 18, 2012

Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Host a Focus Group.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. If you really want to get the most out of all social media has to offer your business and truly make it work for you, you need to do more than just experiment. 15 Ways to Step Up Your Business' Social Media Game. Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain. Where's the value?

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

JUNE 10, 2011

We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. You don't need to set up expensive focus groups anymore to hear what your potential customers think. Create content.

Social Media 28

Social Media Startups Media RSS 28

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. Why Hire a Director of Marketing for Your Business? Every business needs to invest in marketing because this helps you maintain long-lasting relationships with your customers. More than 70% of companies are investing in content marketing.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. Create a Business Page, Not a Profile: First things first. Setting up a Page is simple.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 14, 2012

When a business regularly shows its customers it loves them, that business also becomes a lovable brand. And making your brand lovable has a ton of great business benefits, including: Customer Referrals. That being said, you should constantly be showing customers your love throughout the entire year. Customer Evangelism.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

FEBRUARY 15, 2012

It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. HubSpot ). Add Twitter sharing buttons to your content. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MAY 28, 2013

I believe this represents a kind of watershed moment for the media business. A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Google last year invested $200 million to help producers create content for YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

nDash

DECEMBER 16, 2021

Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. What is Content Marketing? SlideShare content. Let’s look at how. Checklists. Landing pages. Pillar pages.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

Hubspot

APRIL 26, 2016

You may find that your business lends itself to more than one persona -- that's fine! You just need to be sure that you're being thoughtful about the specific persona you are optimizing for when planning content and campaigns. Leverage your own network. Step 2: Recruit Buyers. Another option? Step 3: Prepare a Discussion Guide.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Moz

DECEMBER 14, 2020

But you can uncover even more by doing things like conducting a competitive analysis of other sites, advertising messaging, advertising spend, and content creation. Knowing for sure what is going to work for your business, in your space, and at this particular time is a tough task. Learn from yourself and adapt.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

MARCH 28, 2019

Marketing is the process of getting people interested in your company's product or service, while sales encompasses any activities involved in selling that product or service to a consumer or business. Document content gaps along a buyer's journey. One cannot exist without the other.

Sales Management 100

Sales Management Top of Funnel Buyer Personas Paid Search Agency 100

Hubspot

SEPTEMBER 13, 2013

So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This will be helpful for anyone getting started in product marketing, or business owners with new products in the works. This is a critical step.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Modern B2B

SEPTEMBER 14, 2023

DISC certainly isn’t new and many businesses (including ourselves) have been using it for a while. How much money has been thrown away on LinkedIn ads promoting content that’s quickly discarded by the reader as irrelevant? Even with the best intentions, misjudged content does happen. Say your company targets CIOs at large banks.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies B2B Thought Leadership Ideal Customer Profiles 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Today’s businesses have to break through an impressive amount of noise in order to capture a prospective buyer’s attention. Tech Starters who establish and scale innovative businesses there. NOW UPDATED!

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Hubspot

JUNE 21, 2018

Follow along to learn more about the importance of the emerging field of UX, what designers are being hired to do at a wide range of companies today, and why every type of business can benefit from thoughtful UX design. Designers use information architecture to structure and label content so that users can find information easily.

Design 77

Design Work Management Marketing Management Deliverability 77

Hubspot

NOVEMBER 11, 2015

Social monitoring – listening in on conversations relating to your brand, products and industry on social media networks – can likewise be a goldmine of useful insight and data. The best way to stay abreast of the latest marketing trends and developments is to regularly scour the media for relevant content. The downside?

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 28, 2014

As a content marketer or copywriter, you can use stories to better engage your audience and increase your bottom line. By interviewing people in your target audience (working moms, college students, small business owners, etc.), If you tell it right, your brand story can improve people’s lives and your business at the same time.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Hubspot

JULY 7, 2015

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general. 1) Constantly network.

Effectiveness 28

Effectiveness Content Marketing Content Work Management 28

Webbiquity

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

APRIL 23, 2020

And when it's sent to the manufacturer, there's no picture of what kind of audience will gravitate to it, how it stacks up to other waffle irons, what it's going to do for the business, or other crucial factors that might give this waffle iron an identity in the marketplace. Iron out the business end. What is your business model?

Product 100

Product Planning Marketing & Strategy Buyer Personas 100

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Before you start writing a single word, come up with a content calendar for your blog.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content. It doesn't matter how stodgey you think your industry is, it's possible to create creative, remarkable content that will engage people. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Hubspot

APRIL 20, 2015

And this stereotype casts a shadow of illegitimacy across not just businesses operating in the emerging recreational marijuana space, but also businesses operating in the medical marijuana space. Businesses in the cannabis industry are now ramping up their marketing efforts. Their first order of business?

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28