Industrial Marketing Today

AUGUST 1, 2011

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. However, have we gone too soft with content marketing when it comes to selling industrial products and services? And that is… content marketing must deliver a real business value.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

DECEMBER 10, 2012

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Paid Search Agency Marketing & Strategy 60

Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Not that I’m complaining, this gap means more business opportunities for me as an industrial marketing consultant. Answer – Create higher value content.

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. It has been an incredible journey so far.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

AUGUST 11, 2015

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Business 60

Business Paid Search Agency Pricing Price 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. And the numbers don’t lie.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” This is only a content summary. The problem is not.

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MARCH 11, 2016

You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America).

Buzz 60

Buzz Content B2B Sales B2B Marketing 60

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing Strategy 150

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing 150

Industrial Marketing Today

JUNE 1, 2023

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. I don’t assume anything and start from the basics. You may already know some of this stuff. One of the most.

Tactics 109

Tactics Marketing & Strategy Marketing Strategy B2B Marketing 109

Industrial Marketing Today

JULY 22, 2014

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. This is only a content summary. Visit my website for more content on industrial marketing.].

Paid Search Agency 60

Paid Search Agency Companies Business Blogging Content Marketing 60

Industrial Marketing Today

APRIL 7, 2014

This is only a content summary. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs' They trust and have more confidence in reading or hearing something [.].

Peer-to-peer 60

Peer-to-peer Business Blogging Trust Marketing Marketing Websites 60

Industrial Marketing Today

JUNE 17, 2013

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Thought Leadership 60

Thought Leadership Paid Search Agency Companies Business Blogging 60

Industrial Marketing Today

OCTOBER 14, 2013

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Content 60

Content Business Blogging Customer Surveys Design 60

Industrial Marketing Today

NOVEMBER 3, 2014

This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Design 60

Design Marketing Websites Content SEO 60

Industrial Marketing Today

DECEMBER 22, 2010

B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Content and Social Marketing: Connecting and Engaging with 10K+ Engineers. Three Business Blogs with Proven ROI from Industrial Companies. Read full article…. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JULY 12, 2013

Customer experience — the Holy Grail of customer loyalty and repeat business. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing'

Inbound Marketing 60

Inbound Marketing Content Loyalty Social Media 60

Industrial Marketing Today

NOVEMBER 5, 2010

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Achinta offers his industrial clients marketing for engineers by an engineer.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. What I found was somewhat contrary to conventional content marketing practices. Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. And the numbers don’t lie.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2011

Read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies to learn how these companies have convinced engineers to actively participate and contribute to their content marketing programs. If your marketing plate is already full (whose isn’t these days?),

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60