WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

SEPTEMBER 8, 2008

Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. Aune Contact Tom Pick: tomATwebmarketcentralDOTcom. How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Aune del.icio.us Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

SEPTEMBER 2, 2008

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Once the kinks are worked out, Widgenie will give non-technical users a much more interesting way to display and share business intelligence data.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. It is a place to demonstrate the collected knowledge and expertise of your company (that is, your people).

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

DECEMBER 14, 2007

tags: Wii game system, Nintendo, pointless lines, worst offenders, Circuit City, Best Buy, inner child icerocket tags: Wii game system, Nintendo, pointless lines, worst offenders, Circuit City, Best Buy, inner child Contact Tom Pick: tomATwebmarketcentralDOTcom.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

NOVEMBER 30, 2006

Thinking of your blog as a component of your overall PR strategy will help establish the right direction, and the right expectations for results. ** Terms: business blogs, blog marketing, blog PR, blogs are a PR tool, online-pr.com, Top Rank SEO blog The Internet marketing advertising portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com. (..)

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

MAY 12, 2008

Contact Tom Pick: tomATwebmarketcentralDOTcom. . ** technorati tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

FEBRUARY 20, 2006

Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

NOVEMBER 10, 2006

Curious about what podcasting can do for your business? Joined by Mike Keliher of Provident Partners and John Havens of About.com , Albert provides an excellent guide to the possibilities, and risks, of business blogging. ** Terms: Provident Partners, St. Check this out.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

JULY 15, 2009

If you're looking for one place to find all of the best b2b marketing and PR content—filtered, aggregated and neatly packaged—or you'd like to contribute content, check out the B2B Marketing Zone. ** Contact Tom Pick: tomATwebmarketcentralDOTcom. Tags: Blogging for Business Need to Know.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Another example is Guy Kawasaki, a former Apple Fellow, founding partner of Garage Technology Ventures, and author of eight best-selling business books.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

NOVEMBER 6, 2007

EvanCarmichael.com describes itself as "the Internet's #1 resource for small business motivation and strategies. EvanCarmichael.com just published its list of the Top 50 Marketing Blogs to Watch in 2008.

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

AUGUST 5, 2008

You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names. Contact the blogger as the next step. And blogs have become a key source of information for executive decision makers. Make sure your comments add something to the conversation and aren't simply self-promotional.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. I advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

MAY 5, 2008

For example, services like Benchmark Email and Express Email Marketing —low-cost and self-service oriented—are targeted primarily at individual consultants and very small businesses who, generally, will be writing and designing their own newsletters and email marketing messages.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

SEPTEMBER 9, 2009

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom. Tags: Blogging for Business.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) your title, company and location) and to give them different ways to contact you. Terra Andersen Entrepreneur and Internet Business Consultant + Subscribe To b4b!

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

NOVEMBER 17, 2008

Speed: people worth reaching tend to be busy. Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JUNE 4, 2009

It happens—check out this clip of a woman removing her bra while on a business conference call (don't worry, it's safe for the office): While I've never personally seen anything quite like this, I was on a video conference call once where a guy was reading and forwarding email jokes while the call was in progress.

Video Marketing 20

Video Marketing Tips Privacy Conference 20

WebMarketCentral

JUNE 22, 2009

And these sites are not working to bring in new business. Well, let's see, what are some of the business uses for social media? Approaching social media for business haphazardly is as useful as swinging that hammer wildly. But with planning, social media can unquestionably produce results for business. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

JANUARY 29, 2009

Again, bottom line, I highly recommend Website Optimization: Speed, Search Engine & Conversion Rate Secrets for anyone who wants to maximize the business value of a website. ** Contact Tom Pick: tomATwebmarketcentralDOTcom.

Optimization 20

Optimization Marketing Websites SEM Sample 20

WebMarketCentral

MARCH 19, 2008

tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing icerocket tags: website design projects, social networking, interactive PR, business intelligence, data mining, data analytics, database marketing Contact Tom Pick: tomATwebmarketcentralDOTcom.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

JANUARY 28, 2009

FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers. Yet, in the business world, we still go by the biggest ads in the Yellow Pages or the top results on a search engine. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

APRIL 10, 2008

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. An occasional off-topic rant or musing is fine, but the "meat" of any successful business blog is information that your readers can use.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. But here is a short version.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? He then provides a 19-step guide, with links to prior articles, to analyzing and improving your site's usability looking at factors like on-site search, about us, contact and FAQ pages.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType Contact Tom Pick: tomATwebmarketcentralDOTcom. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 14, 2007

Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. Average CTR is 2.5%, with various sources reporting a range of 1.5%

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

AUGUST 29, 2007

The glossary of business service management terms from ITIL service catalog software provider Kinetic Data. social media, B2B lead generation, thought-leadership content, social tagging, Astrocom, Kinetic Data, Unimax, telephony migration, ITIL, bandwidth aggregation, service catalogs Contact Tom Pick: tomATwebmarketcentralDOTcom.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

JANUARY 22, 2007

In the words of founder Eugene Belenky, "ShowMeLocal makes it easy for business owners to put their content online with simple tools.Business owners can use ShowMeLocal to publicize coupons and promotions, put up photos, general business info, job listings, and contact information.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

JUNE 5, 2008

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. More on this later. ** technorati tags: Blogging for Business Conference, The practice of PR, Web 2.0, What do you think?

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

FEBRUARY 1, 2008

WMC: How and when did you get started in this business? WMC: How do you market/promote your business? I have some great partners and my business has been built through referrals with the exception of several who read my eBooks and contacted me directly. AA: I've been really blessed to have a great network.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20