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Contact Centers: The Frontline of Customer Retention

CMSWire

The pivotal role of contact centers in shaping customer loyalty and retention, highlighting their transformative potential in the business landscape. Continue reading.

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Best Practices for Transcribing Business Cards and Contact Information

Lead Liaison

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The best method for your business depends on your use case.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Once they do, your company has the information it needs to make contact. You need to determine why a target audience isn’t making the contact you need. This data will inform you about where you might be losing visitors before they leave their contact information. Here are a few reasons why your brand may be missing out.

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Constant Contact Review

The Daily Egg

As the name suggests, Constant Contact helps businesses stay in touch with customers and contacts all the time. The post Constant Contact Review appeared first on The Daily Egg. Whether you need to.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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How consumers are contacting brands on social media this holidays

Martech

Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year. The key for brands is meeting customers where they are and avoiding sending too many messages where they aren’t, or where they prefer not to be contacted.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. and your initial point of contact may be long gone! and win (or keep!) buy-in from your higher-ups.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Define key performance indicators that relate to business objectives. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Master 1:1 sales meetings. Effectively manage and track sales activities.