Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. These are people who specialize in creating content that resonates with B2B businesses and professionals. Who Are B2B Creators?

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. YouTube has more than 2.5

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Customer Experience Matrix

APRIL 1, 2020

More social media consumption was one answer, with Facebook and Youtube heading the list. and India were generally more satisfied with how businesses had behaved and more optimistic about how quickly things would return to normal. They also expected business to protect their workers and local communities. People in the U.S.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. The list goes on and on.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Branding Brand Identity 65

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” Collaboration is the key to success in today’s businesses. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. Glad you asked.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with. How is THAT? Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

Martech

AUGUST 29, 2023

before starting her own business. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name. followers) YouTube: @LovesData (89K subscribers) X/Twitter @BenjaminMangold and @LovesData (7.7K LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. Business email address Subscribe Processing. Get MarTech! In your inbox.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. She also co-hosts the popular YouTube series “HubSpot Hacks.” Business email address Sign up now Processing.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Hubspot

JUNE 17, 2019

You can't deny that video is a vital part of any business's marketing strategy in 2019. It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. The results exceeded my expectations for YouTube metrics. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A Today he is CEO and revenue operations strategy consultant of Union Square Consulting.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conference 107

Biznology

JANUARY 23, 2019

This is the second in our series of Wednesday Wisdom articles from Consultants Collective on hot topics in business and technology 2019. Snapchat, Instagram, and YouTube). How AI, video, and customer impatience will affect your business this year appeared first on Biznology. Have ideas or predictions of your own?

Marketing AI 106

Marketing AI Video Marketing Branding Brand Identity 106

Hubspot

NOVEMBER 27, 2023

How You Can Capitalize On It We see three threads that business builders can follow to cash in on the trend: Repair as an experience Fixing things satisfies not only our survival needs (cost saving), but also a deeper one: to feel good about ourselves. Kid-friendly repair kits : The children's subscription box business can mint billions.

Work Management 49

Work Management Bundling Business Curation 49

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. His team is breaking out of the confined perception of management consulting by focusing on business-to-human marketing—not sticking to what’s always been done and looking for new ways to innovate. Episode Summary. Meet Dylan.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Buffer

APRIL 19, 2023

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I was just getting started, I did a lot of networking.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Top Rank Marketing

SEPTEMBER 20, 2023

Top 50 Content Marketing Influencers To Follow Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Joe Pulizzi @JoePulizzi Founder, The Tilt Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Deane Barker @deane_barker Global Director of Content Management, Optimizely Joanne Sweeney @JSTweetsDigital (..)

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% of all visits, highlighting the vital role of SEO. of all website traffic.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

nDash

DECEMBER 15, 2021

But how often do you include marketing your business in your daily activities? If you really want to grow your business, you have to find customers who don’t know anything about you … yet. The post Four Ways Contractors Can Build Business with Content Marketing appeared first on nDash.com. Enter content marketing.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Per the report, there are: 93.6 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech

NOVEMBER 15, 2023

Annual reports predicting industry trends, helping businesses prepare for the future. This is especially true if you offer consulting services where your judgment and thought processes are central to your value. Business email address Subscribe Processing. Industry-specific videos. Interviews and podcasts. In your inbox.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. Q: What was it like to go into consulting without any formal marketing experience? A: Yes, YouTube is the place where I spend most of my time and get content from. I won’t tell you how much time I spend on YouTube because it’s an embarrassing amount. In your inbox.

Web 2.0 87

Web 2.0 Work Management Mobile Advertising Youtube 87

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Barney O’Kelly is currently serving as the Head of Marketing at Alix Partners , a financial advisory and global consulting firm best known for its work in the turnaround space. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. How to define a social media insight and come to meetings with data that matters to the business.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Convince & Convert

FEBRUARY 22, 2017

A recent study from Vidyard found that businesses are now creating an average of 18 videos per month (including social video). Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. Not to mention the impact of Periscope and Facebook Live.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. Contributed post. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Vidyard

JANUARY 24, 2022

So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124