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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

aligning customer expectations with the business value of the organization. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If During Plan ning, the email marketing team formulates an assumption about what their customer wants to receive.

Planning 355
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Eight questions to ask before replatforming your ecommerce ecosystem

ClickZ

A recent white paper by Capgemini, a global technology consultancy that specializes in digital customer experience (CX), reviews eight important questions that retailers need to address before replatforming their commerce solution. the last thing you want to do is impact sales during the busy holiday season).

eCommerce 102
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Blog Content: Are you personal… or all business?

Writing on the Web

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. I’d also like to share about the consultant I hired who stood me up for 3 appointments.

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

CONSULTANCY. Ning, LinkedIn, Facebook) and the. Ning, Jane Hart ). community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning).

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Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?).

Traffic 100
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Phony Testimonials and Dumb Social Proof

Writing on the Web

I get asked about this by some of my consulting clients who are starting a new business or product launch. Add this to Ning. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn.

Ning 100
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Checklist: How to Start a Business Blog

Hubspot

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. You also want to build a following on your networks, whether it be your own Ning network or Twitter. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot.