SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. Consult our list of top medical communications companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ViewPoint

APRIL 10, 2012

Jonathan is also the man behind the Top Sales & Marketing Awards and is globally recognized as a business coach, mentor, author, consultant, and sales strategist. top end consultative, collaborative or strategic selling). The next PowerViews will be with Jeff Ernst of Forrester Research. Top Sales World. Stay Tuned.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

Terminus

MAY 8, 2020

Not only for bringing in net new business, but also keeping customers happy and spending more for additional products or services. And the SDRs are using behavioral data and intent data to follow up, leading to a more personalized (and efficient) approach that results in more qualified opportunities.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

The ROI Guy

FEBRUARY 20, 2019

He’s well-spoken and obviously well-trained, as he’s been talking for the last twenty minutes about his company and the capabilities of the product he wants you to buy. She asks you a series of questions about your particular business, legacy solutions, and your current practices. You’re going to look like a hero.

Training 40

Training Case Studies Validation B2B Sales 40

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. This is where you step in, and your aim is to help your buyers accomplish their goals efficiently, ideally through content.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Business moves fast. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Her blog is Phoenix Rising and her business is PeopleWhoKnow.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Martech Advisor

DECEMBER 27, 2019

Most businesses understand the customer experience is critical and often turn to technology as a solution to improve the journey. Improved processes typically mean greater efficiencies, reduced costs, and improved customer experiences. What is most critical to your business - time saved, improved customer journey, or increased revenue?

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. TBI Uses Video to Educate and Train 6.2.2 Ceridian Becomes a Video-Enabled Business 7. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Rev

NOVEMBER 20, 2018

Few business assets are more valuable than data. No to mention consultants, agencies, and other suppliers. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. TBI Uses Video to Educate and Train 6.2.2 Ceridian Becomes a Video-Enabled Business 7. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Salesforce Marketing Cloud

JULY 21, 2021

This digital workplace helps businesses, government agencies, educational institutes, and non-profit organizations large and small deliver exceptional experiences for those they serve. We can help your products and services for both businesses and consumers convert more customers with personalized buying experiences.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Rev

NOVEMBER 20, 2018

Few business assets are more valuable than data. No to mention consultants, agencies, and other suppliers. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Want proof? That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Seismic

MAY 24, 2019

Train sales. For sales to be effective using content, then organizations should invest in training sales on: What content to use Who to send it to When and how to deliver it How to track engagement and its impact on sales. Many marketers are surprised at the level of engagement from sales during these training sessions.

Work Management 78

Work Management Marketing Management Tips Content 78

Kaon

OCTOBER 21, 2020

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business. Why Should Businesses Use Programmatic Advertising? Why Should Businesses Use Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. If you win, the company gets busy making the delivery. Here are the responses. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). There is a greater need for consultative insight to help close this gap. They now align business investments with technology costs. Customers want "outcomes." Frugalnomics changes everything.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. Types of B2B marketing.

Marketing AI 117

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 117

SnapApp

DECEMBER 14, 2016

1 Bestselling Author, Keynote Speaker, Consultant. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. They’ve been trained to think search is the quickest way to find what they need, which means the common UX is failing them. Riccardo Vandra, Conversion Optimization Consultant, original post here.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Salesforce Marketing Cloud

JUNE 30, 2022

Business leaders have been on a wild ride since early 2020, and now economists predict a challenging road ahead. Data-literate workforces create data-driven companies with higher revenue, better customer service, best-in-class efficiency, and better profitability. That’s not something we’ve seen consistently before.” .

Peer-to-peer 98

Peer-to-peer Customer Satisfaction Forrester Training 98

chiefmartech

MARCH 14, 2017

In the next two talks, Justin Sharaf , director of marketing operations at LogMeIn , will start by sharing 7 KPIs That Every Business Should be Reporting on, Analyzing and Forecasting. You’ll learn: A blueprint for how to integrate social across your business. Tactics for operationalizing social-enabled digital transformation.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48