Remove customer

The Point

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Why Is Marketing Automation Maturity Still Woeful?

The Point

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Vendors focused on new licenses vs. customer retention. Why Is #MarketingAutomation Maturity Still Woeful?

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Hosted Landing Pages vs. Embedded Forms

The Point

This question comes up all the time in client work, and not just with Marketo customers. Building and hosting landing pages in a MAP provides marketers more control over design, template, user experience, etc. We’ve always hosted them on our main site and simply embedded Marketo forms.