Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Not only does it waste time and energy, but you end up facing more rejections than you normally would, which can quickly lead to burnout.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Resources Used for Business Video Production 2.

Template 73

Template Video Marketing Work Management FAQ 73

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Ranking Lead Scoring 130

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. You could start by buying lead lists and sending automated marketing messages with generic templates. This tool helps you get a full view of your customers and leads so you can segment your marketing.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. Enterprise organizations will require customizations to fit their unique business requirements.

Marketo 117

Marketo Enterprise Management Template Sales Qualified Leads 117

Optinmonster

MARCH 27, 2024

The way most business owners do lead generation is wrong. They focus on getting as many “leads” as possible into their funnel. And they use that data to contact people with generic messages in hopes of making sales. Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Ranking Lead Scoring 72

Optinmonster

AUGUST 28, 2020

Do you want to use an ebook to grow your email list and business? In marketing, that’s known as a lead magnet, an incentive offered to potential customers for their contact information. Pick from our templates or build your own from scratch if you’re after something unique. Offer free consultations.

Template 102

Template Rules Display Trigger Marketing 102

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. In the context of marketing automation, watch out for tools that require fancy, expensive consultants to run them. A/B testing.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. The most successful reps know that sales isn’t about them — it’s about the prospect. Here's the template: [One- to two-sentence description of common prospect problem.]. Download the LinkedIn Story summary template. Hint: Better.).

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Golden Spiral

APRIL 30, 2019

Take a look at custom websites our team has built — including Digital Reasoning , Fortified Health Security , and SimplifyASC. Some B2B companies feel their marketing budgets stretched thin across all inbound initiatives and choose to scrap a custom design for a template provided by open source websites like Wordpress or Squarespace.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Vendors focused on new licenses vs. customer retention. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Advertising Agencies 147

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. And how can you apply them to your own business to maximize your ROI?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” ” to close a sale. Sales contracts are vital to completing any business transaction. This guide will teach you how to draft a bulletproof sales contract. What you’ll learn What is a sales contract?

Process 110

Process Practices Terms and Conditions Work Management 110

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Newsflash: Only 22% of businesses say they are happy with their website conversion rate. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 314

Conversion Rate Tactics Optimization Conversion 314

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Marketing Insider Group

JANUARY 25, 2022

Forms that don’t work can result in lost leads. These questions and more can put you on the right path to launching a new site that jumpstarts your overall business performance. There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. Choose a CMS system.

Marketing Websites 262

Marketing Websites Industry CMS Lead Scoring Lead Ranking 262

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Martech

AUGUST 4, 2023

Enhancements to Marketo Sales Insight Unsubscribe append settings can now be customized to display unique messages. Admins can control when, where and what unsubscribe messaging will appear in different sales emails (manually composed by Sales and sent via MSI, using templates and operational emails). Get MarTech!

Marketo 96

Marketo API Display Verticals 96

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Template. Thought-Leadership Messaging Template. Yet, messaging is the crucial and vital foundation for external communications and internal sales training. . It’s an essential document to guide creation of creative briefs, content, and sales training. Test with your sales and customers.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Marketing Insider Group

JULY 22, 2020

According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead costs. 80% of these organizations reported more leads and 77% saw an increase in conversion rates as a direct result of automation.

Email Marketing 332

Email Marketing Automation Campaigns Planning 332

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. Tone/style guides built into prior templates and editor capabilities. Then, the operations/martech team loaded and tested creative assets and content into templates.

Digital Asset Management 119

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 119

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. To keep your sales team motivated when things are tough, you need to reward them for their victories. That’s where sales commission comes into play. The pressure is on.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

JANUARY 24, 2024

Ask a sales pro if they want to do some cold calling, and you’ll likely get some form of, “Do I have to?” But mastering the art of the cold call can spell sales success, and it doesn’t have to be painful. A cold call is an unscheduled phone call made to a potential customer you’ve never interacted with before.

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. This allows you to offer a variety of products to your customers.

Examples 91

Examples Product Work Management Marketing Management 91

Sana Commerce

JUNE 16, 2022

It’s not news to say exponential digital adoption has resulted in a global shift in the way we do business. Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. Defining ‘business processes’. There can be many variants of business processes.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Marketing Insider Group

JANUARY 14, 2021

These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. You have to earn trust before people are willing to do business with you. Get started today — and generate more traffic and leads for your business.

Landing Pages 287

Landing Pages Optimization B2B Click Rate 287

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Catch a buying signal?

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

BOP Design

APRIL 17, 2018

One of the major questions that needs to be addressed before starting the web design process is whether you will have a custom website built or whether you will be using an existing template design. In this article, I examine the pros and cons of custom B2B web design vs. template websites. Custom Web Design.

Template 49

Template Design Marketing Websites B2B 49

Hubspot

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Hubspot 64

Hubspot Lead Ranking Lead Scoring Outreach 64

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. You can then customize follow-ups or outreach around those insights. Marketo Engage.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111