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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

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Prove the value of content by managing the end-to-end process under one roof

Contently

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Schedule a demo for a consultation on your content measurement strategy today.

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14 Pro Tips for Running a Successful Business

Hubspot

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101
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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

BenchmarkONE

The CRM Consultant. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. Boardman knows the business and has an inviting way of sharing his point of view. His no-nonsense topics get to the heart of the business. Before that, he worked with CRM vendors. What is the Role of a CRM?

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. Consult our list of top medical communications companies. Innovation is key.

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Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary

Martech Advisor

The Chief Marketing Officer role in 2020 drives and unifies customer experience, brand purpose, creative communication, and marketing technology. The Chief Marketing Officer now has ownership of growth strategies and the customer experience across all brand touchpoints. Chief Marketing Officer Job Description in 2020.

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

However, unlike most other content you create, email content is going to potential customers who have already shown an interest in your brand by signing up for your email list. Try creating segment-specific templates and personalize each as you go. For example, look at these fundraising outreach templates. Image Source ).