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Why Is Marketing Automation Maturity Still Woeful?

The Point

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Vendors focused on new licenses vs. customer retention. Why Is #MarketingAutomation Maturity Still Woeful?

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Eloqua Adds Free Implementation Offering

Customer Experience Matrix

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Clients fill out a workbook during the sessions and are the consultant leaves behind a 90 day plan for future action.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Based on Hubspot’s ratings , customers particularly appreciate its reporting and analytics capabilities, workflow and automation features and its customer support. Oracle Eloqua.

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Identifying Opportunities with Sales Lead Scoring

Belkins

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. Professionals use the metrics to set the right priorities and come up with customized offers to increase the likelihood of a purchase. Why is lead scoring important?

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.