Writing on the Web

JULY 31, 2013

If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? The point is, a business blog is de riguer on the Web. A business blog is still the best darned marketing tool on the planet ! Do you do all your own blog writing? Or can you outsource it to writers and guest bloggers ?

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

JUNE 19, 2013

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. Aim your energies at quality blogs.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

MARCH 14, 2012

Blogging for your business doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Business blogging is like tennis: you want to keep the ball in play.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

FEBRUARY 29, 2012

Leaders from every industry and the brightest minds in academia and consulting are on LI, and with Groups you can develop a context for you to open dialogue with them. Related posts: Social Networking for Business: What’s Right for Yours? Mastermind Groups: How to use them to grow your business.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. and you’ll start seeing all sorts of ways your blogging hobby can become a business.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. I’d also like to share about the consultant I hired who stood me up for 3 appointments.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

OCTOBER 21, 2015

How to Make Money Indirectly from a Business Blog. An indirect method of making money from a business blog would be income because of your blog. An indirect method of making money from a business blog would be income because of your blog. I believe a blog is a powerful client magnet when done the smart way.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

FEBRUARY 20, 2015

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Let’s say, for instance, you are a career coach or a leadership development consultant. You can also connect with her on Facebook , Twitter and of course, LinkedIn.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

FEBRUARY 11, 2016

Epic Content Marketing , by Joe Pulizzi of Content Marketing Institute , offers a framework of criteria that I have adapted for coaches and consultant. (It It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. Be best of breed.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JULY 23, 2014

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Take a look at the article titles page to see if the Content for Coaches article topics are appropriate for you and your business. Contact us by email , or give us a call.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Find your voice and share your stories with readers.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

SEPTEMBER 10, 2014

As a business owner and blogger, this is especially important for you. I finally get off my butt and do something positive for my business. I may finally hire a consultant, get a coach, or open a book to learn what’s needed. Every time I take action, I learn something and it pays off in terms of business results.

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. She specializes on the topic of small business tips and resources.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

AUGUST 26, 2014

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. This works, but it’s a lot of work.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

OCTOBER 28, 2015

Here’s how it works: Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. These can be informational items, articles, ebooks, audio files, video files, or high ticket one-on-one coaching and consulting services. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? I’ve had a few phone calls lately from some very accomplished consultants who all feel passionate about their expertise. and Blogs Alike?" One step at a time. They all have a strong message.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

SEPTEMBER 2, 2010

It keeps me on my toes with reading Harvard Business Review and the best business books around. In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. Blog Content: Are you personal… or all business?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

MAY 22, 2014

Blogging for your business doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the keywords that drive results for your business, mixing information with stories, always keeping the reader in mind. Business blogging is like tennis: you want to keep the ball in play.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

AUGUST 14, 2013

If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. That was the start of our relationship: he wanted to know everything about business blogging , and he wanted to be able to do it all himself. Are you #1? It’s not rocket surgery!

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

JANUARY 16, 2015

I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Bad blog design = bad marketing = no new business. I also use this on my other blog, Content for Coaches and Consultants , as well as a blue man figure, like the one embedded in my banner.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

JUNE 4, 2010

What’s your positioning for your business? I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. My business site is at ContentforCoachesandConsultants.com. What you’re in business for? How are you unique? Marketing expertise?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

MARCH 26, 2015

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

JUNE 28, 2011

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. You don’t want to get caught up wasting time if you’re running a business. There are certain pitfalls with it, like with any social networking site. Drum roll, please.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

FEBRUARY 28, 2014

Highly educated readers can sniff out academic or business jargon and won’t be impressed but simply annoyed. In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon , they aren’t clear to a global audience of working people.

Impressions 100

Impressions Education Consulting Content Marketing 100

Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Guest Author Bio : Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO. How are you doing with your 2015 blog goals ?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JULY 16, 2015

But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials ? I get asked about this by some of my consulting clients. Nothing can backfire and destroy trust and credibility more quickly than phony testimonials.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

MARCH 30, 2016

Here’s an example using my own story behind the creation of ContentforCoaches.com : I was once an executive coach with a busy practice, living on airplanes between consulting gigs. Tell the “why” behind the “what.”

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

JUNE 25, 2014

What do you want your blog to do for your business? I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? The Aflac Duck story is brilliant branding.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. 2015 Next Generation Indie Book Awards : a “finalist” award (like silver) for Accountability Leadership in the Business Book Category and The Personal Accountability Code in the Motivational Category. Congratulations, Di!

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 2, 2011

It just depends on your business goals. If you’re a coach or consultant, I recommend using some sort of community building membership site, and recommend using Journal Engine. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Share this on del.icio.us.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

DECEMBER 8, 2010

I can blog about business blogging and content marketing. But it’s difficult for me to shift gears and focus on writing content for executive coaches and management consultants , which is a big part of my business, with a different target audience and different message. quality content for coaches and consultants.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?).

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100