Onalytica B2B

AUGUST 31, 2017

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Joe Pulizzi.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

OCTOBER 11, 2018

Tom Augenthaler – Influencer Marketing Consultant. Setting Objectives (Business Objectives, Program Objectives/KPIs and Employees Objectives/KPIs). Caroline Jory – Engagement Director at Qubist. Eric Fuessel – Senior Account Executive at EveryoneSocial. Melonie Dodaro – CEO at Top Dog Social Media.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

OCTOBER 11, 2017

This creates, in effect, an influencer-first marketing strategy in which content is planned, created and published in close consultation with influencers. “Awareness is fine, but advocacy will take your business to the next level.” ” Amanda Maksymiw, Content Marketing Director, Fuze.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

NOVEMBER 7, 2017

He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ. My roles spanned work at brands through to digital agencies, from hands-on tasks to consultancy and managerial positions. This hugely-varied experience proved invaluable on my journey.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

APRIL 4, 2017

Business of Story. Fuel Lines Business Development. Fuel Lines Business Development. Business of Story. Flip Cat Consulting. Flip Cat Consulting. TOP STORY TELLING INFLUENCERS. Below is a list of the top 25 influencers discussing story telling at #SMMW17. Twitter Handle. Influencer Score. ParkHowell.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

FEBRUARY 22, 2017

If senior management can see tangible proof that influencer relations has the potential to not only produce impressive ROI but contribute to the achievement of business objectives, they’re far more likely to dedicate more resource and perhaps expand plans across the business. Implementing influencer relations is no mean feat.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). Rob has been nationally recognized for his small business journalism and leadership.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 12, 2017

With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Industry Issues (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

MAY 25, 2018

She started the first virtual business incubator in 1996, a career path that she has maintained until today leading disruptive technology companies. In 2007 I cofounded a Big Data consultancy firm after more than 20 years in the Telecommunications and innovation field. WHAT AREAS OF BIG DATA ARE YOU MOST PASSIONATE ABOUT?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. My entrepreneurial career began in 1999 when I emigrated from Scotland to California, where I set up my own online marketing consultancy. She travels the world to speak and train at major events.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 11, 2017

But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. They may have a better understanding about what will resonate, and thus your business will benefit from their involvement. About Influencers. Create a win-win.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MAY 25, 2018

She started the first virtual business incubator in 1996, a career path that she has maintained until today leading disruptive technology companies. In 2007 I cofounded a Big Data consultancy firm after more than 20 years in the Telecommunications and innovation field. WHAT AREAS OF BIG DATA ARE YOU MOST PASSIONATE ABOUT?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

FEBRUARY 24, 2016

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% Tim Hughes – UK Business Development Director at Oracle. What companies need is a social selling process that empowers their employees and drives business results. Small Business Trends. Social Business. Matt Heinz.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 14, 2017

Prior to entering this focus area, I was a marketing to women consultant, speaker and author. My post-college work was all about public relations and communications for various associations and businesses. By 2007 or so, I’d gotten bored of that topic and was digging more into women and business leadership.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

APRIL 6, 2017

The term ‘relations’ has similar connotations to the word relationship, while the term ‘marketing’ is used to describe an overarching business function. If you’re interested identifying influencers relevant to your brand, then why not trial out our free 7 day trial here , or alternatively, get in touch with one of our consultants here.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

MAY 3, 2018

But if you reach out to some tech influencers, or influential small business owners, you might just get lucky. If you’re interested in speaking with one of our consultants to outline the results that you can achieve in your influencer program, get in touch by clicking the button below. GET IN TOUCH. About the author.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

APRIL 3, 2018

If you would like to speak to an Onalytica consultant on how you can improve your influencer engagement strategy, get in touch by clicking the button below. Casey Neistat – Make it Count. GET IN TOUCH. About the author. Alicia Russell – Product Marketing Manager at Onalytica .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

JULY 26, 2018

Taz Bhachoo – Business Development Director Onalytica . Taz is the Business Development Director at Onalytica and is leading the Pharmaceutical and Life Sciences Division. Specialities include: Marketing Strategy, Social Media Marketing, Influencer Marketing, Strategic Planning and Consultancy. © 2017 Onalytica Ltd.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

MAY 10, 2017

This may also result in them doing the same, opening up new influencer engagement opportunities or new potential business. Get in touch with one of our consultants by clicking the button below. Just ensure that they’re entirely relevant and of interest. Need help discovering your influencers? GET IN TOUCH HERE!

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Large network on LinkedIn and always know someone who knows someone else who can help. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. At the moment, the available automated ad tech is not widely understood or adopted, purely because of its enterprise-level perception and high price ranges that are typically out of reach for smaller businesses. Mary Wallace.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MARCH 16, 2016

Consultant. AT&T Business. @philnickinson. Phil Nickinson. Android Central. Andrew Lanxon Hoyle. craigbrownphd. Craig Brown, Ph.D. Andrus Ansip. European Commission. ChuckRobbins. ChuckRobbins. Francisco Jeronimo. GOettingerEU. pewresearch. Pew Research Center. nokianetworks. Nokia Networks. TechCrunch. TechCrunch. ATTBusiness.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 16, 2018

Then when I was about about twelve years old I had my first business, a birthday party magic show business. So I was constantly making the show better and better, well that’s the same in any business. That’s the way business is going and people are recognizing the power of that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

APRIL 18, 2016

The event organization succeeded in not only bringing the business and innovation sides of the fintech industry to the stage, but also addressed important issues such as how we can help the unbanked and refugees. Streets Consulting. In my view, the greatest achievement of fintech will be the extent to which we can help these people.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

MARCH 18, 2015

Digital Health and wearable tech are increasingly important to businesses and consumers alike. The popularity of Digital Health is big business with sustained levels of growth predicted for the future. HIT Consultant Media. Mapping the community. Rock_Health. Rock Health. VentureBeat. VentureBeat. startuphealth. StartUp Health.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

FEBRUARY 17, 2016

This is allowing many small agile businesses to create competitive advantage.” One thing is for sure: the Internet of Things is the genesis of countless new business models, that revolutionize our day-to-day life. Like in any data-driven business model, customer-centricity and relevance are key factors to excel.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

MAY 26, 2016

In addition, any tool or solution that can help teachers save time during their busy day should be a top priority for our industry. ” Mark Anderson – Consultant, blogger, speaker, and author. ITL associate – ICTEvangelist.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers. . Stone Temple Consulting. ” TOPIC ANALYSIS.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

JANUARY 5, 2018

Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Location: Austin, TX, USA. They’re very open in talking brand and building up the brand which is great to see in a software company.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act. Customer journey mapping.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 6, 2016

. “As technology continues to increasingly permeate every aspect of our lives, information security has evolved from an esoteric concept into the greatest area of risk for many individuals, businesses, and even nations. ” Ben Rothke – Senior eGRC Consultant with Nettitude. BSK Consulting. Consultant.

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

MARCH 3, 2016

billion invested in AI and Machine Learning, and with roughly 900 companies working in the AI field tackling problems in business intelligence, finance and security, the centuries’ long quest to develop machines and software with human-like intelligence inches closer to reality. Consultant. Consultant. Statoo Consulting.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0

Onalytica B2B

MAY 6, 2016

Digital Health is big business and investment in 2016 has started strong with a record $1.8B DLS Healthcare Consulting. HIT Consultant Media. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. in funding. Leslie Saxon, MD. University of Southern California. jameyedwards.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

Onalytica B2B

JUNE 2, 2016

Renewables are no longer seen as an expensive alternative, but a cost-effective source of power that can save businesses and consumers money, and are, of course, a key lynchpin in stemming the risks from climate change. Kees van der Leun – Managing Partner Strategic Consultancy at Ecofys. Freelance Consultant. Green Party.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100