Marketing Craftmanship

DECEMBER 28, 2016

reasons why your __ (law, graphic design, accounting, management consulting, public relations, engineering, financial planning, advertising, technology, healthcare, beauty, payroll, etc.) But the easiest tactics, like award recognitions, are not always the most effective or enduring ways to help your business grow. Yes, they do exist.)

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Marketing Craftmanship

AUGUST 31, 2018

This is particularly challenging for professional services firms – legal, accounting, investment advisory, technology, management consulting, recruiting or marketing – where top-of-mind awareness (getting people to remember you) is a critical part of business development. Or ideally, as the only firm under consideration.)

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Marketing Craftmanship

SEPTEMBER 8, 2023

Adoption of a few simple marketing principles applied by successful professional services firms in other disciplines – including financial services, accounting, architecture, engineering, and management consulting – can drive consistent engagement with existing and new clients for any law firm or practitioner.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

MAY 22, 2017

Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful business that relies on the efforts of its employees, the founder of an eponymous business eventually will need to address brand transition; particularly if it’s a B2B or professional services firm.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

JANUARY 25, 2016

In manager selection, most investors will look beyond your fund’s track record and give weight to organizational factors that provide them with confidence that the business is well-managed and likely to succeed long-term. Taylor claims leaders who think differently about their business invariably talk about it differently as well.

Work Management 100

Work Management Enterprise Management Marketing & Strategy Marketing Strategy 100

Marketing Craftmanship

AUGUST 18, 2017

Introduction of this new technology called “Desktop Publishing” rocked the business world. Using the automotive analogy, too many marketers are attempting to drive an 18-wheel tractor trailer through busy, narrow city streets without knowing how to shift the rig’s gears or apply the brakes, and lacking side-view mirrors.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

FEBRUARY 24, 2016

More importantly, of those firms that blog, only 1/3 are able to associate their blogging with new business; the other 2/3rds either can’t, or are unsure of any new business connection.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

NOVEMBER 17, 2011

Sales cycle management is particularly challenging for B2B firms, and for professional services firms in particular, where top-of-mind awareness (getting people to remember you) is a critical part of business development.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

FEBRUARY 16, 2012

After some polite online badgering by eReleases, Highlander Consulting gave that upstart firm a shot last week; tasking them to distribute a press release for one of its clients, CAP Index Inc. – Missing: Nimmi, the acrobatic dog. a leading provider of crime forecasting data and risk analytics.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Marketing Craftmanship

MARCH 24, 2011

The most noteworthy article on the subject of B2B selling was published in a 1966 Harvard Business Review article (#66213). In the eyes of prospective clients, Phibro sales reps assumed a consultative role who could assist their company in reducing economic risk and in lowering operating costs.

Work Management 100

Work Management Validation B2B Sales Marketing Management 100