Digital B2B Marketing
OCTOBER 23, 2012
Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly.
Digital B2B Marketing
OCTOBER 29, 2013
Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Consider carefully the comparisons that are not made or the metrics that are not reported.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
DECEMBER 4, 2012
One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. How do you use the value of a like, follower, circler, or similar to improve the value of your marketing and your business?
Digital B2B Marketing
NOVEMBER 19, 2013
Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. You may need to broaden your definition slightly for sake of consistent comparison (e.g. Enterprise B2B marketers face a conundrum. However, sales cycles are long.
Digital B2B Marketing
AUGUST 20, 2013
Yes, this is a gross generalization, but all else equal, increasing traffic is a very good sign for your business. There is not a good or bad value, simply a comparison to yourself last quarter or last year. Is Your Traffic Growing. Today, if no one visits your site, you don’t matter. Just Get Started.
Digital B2B Marketing
APRIL 17, 2013
That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Conversely, a great sales experience that directly addresses how your solution is right for their business can overcome a tarnished perspective from marketing. The Sales Experience.
Digital B2B Marketing
JUNE 26, 2012
Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers.
Expert insights. Personalized for you.
100 
Let's personalize your content