How Relevant Marketing Content Helps B2B Branding
Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”
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