The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean? To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Reason for Social Business? MORE >>

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Your business website should have the number of pages that is right for you. To reinforce trust and credibility and establishes you as an expert in your field. Or quality content for customers ? MORE >>

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 17, 2010 Subscribe The #1 Way to Improve Customer Loyalty and Satisfaction Share I have stated many times that the role of marketing is to help our companies gain and keep customers. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?  MORE >>

The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business? Are you monitoring social media to know what conversation is going on about your company? How do you monitor the web to know in real time what’s talked about your company, your products and your competition online? Google Alerts. MORE >>

Society has changed accordingly, and so has the business of sales. They help companies track customer activity and engage with them quicker and more effectively. The presence also helps sales people maintain their company brand while building trust among clients. If a business has a social media presence, customers expect to be able to engage with it immediately. Although social CRM apps are abundant, the app is only useful if it ties into a company’s bottom line, says Gartner research director Adam Sarner in Forbes. Thus, social CRM apps were born. MORE >>