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Trending Sources

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

Sazbean

Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. This evolution in consumer behavior is changing not only the way brands interact with their customers, but also how they do business at a base level. Creating a sense of trust between customer service and the consumer will build brand loyalty.

Why transparency is essential for building corporate brand trust

Biznology

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Why has “transparency” become such a critical virtue for younger people, yet such a complicated challenge for many global companies?

Why You Should Not Believe Ads on TV – the Need for Trust

Fearless Competitor

They fail the Trust Test! Advertisers need to gain trust first and foremost. Verizon outscored Sprint by 6 points in Consumer Reports’ customer satisfaction ratings, a gap that widened since last year. “ This is a BIG problem for companies using TV as an advertising platform. but I think the trust factor if more important. The Need for Extreme Trust.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. Case studies make up for excellent promotional material, for any small business. Guest post by Bill Achola. Ned J. His work is recognized.

29 Quotes On The Future of Business

B2B Marketing Insider

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Please comment below with any quotes you think help to tell the story that the world is changing and we need to adapt to succeed in the future of business.

How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust

Hubspot

As you well know, review sites such as G2 Crowd , TrustRadius , Capterra , Cloudswave and GetApp have grown in popularity over the last year or so and are now some of the first places both businesses and consumers go for information regarding different consumer and business software. Scenario 2: Software Company Reaches Out. How these practices may be ruining consumer trust.

Why transparency is essential for building corporate brand trust

Biznology

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Why has “transparency” become such a critical virtue for younger people, yet such a complicated challenge for many global companies?

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  Haskett, in his post Putting The Service Profit Chain to Work argues that companies can create significant competitive advantage by focusing on these key links.

A proud American company that never understood digital

grow - Practical Marketing Solutions

What better brand name to trust with your photos than Kodak, right? What an amazing turn of events for this once proud and dominant company. The company had everything it needed to succeed. Last month they exited the digital camera business. When it’s all over, I don’t even know if there will be any company left. Wrong. The tech. The fun. The name.

Business Must Have: Social CRM apps

Sales Intelligence View

Society has changed accordingly, and so has the business of sales. They help companies track customer activity and engage with them quicker and more effectively. The presence also helps sales people maintain their company brand while building trust among clients. If a business has a social media presence, customers expect to be able to engage with it immediately.

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How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. Beyond added revenue, a loyal customer benefits a business in another, equally crucial way: he/she will help build and defend  your reputation. Not all companies excel on digital customer service.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?  By cultivating satisfied and engaged employees.  Haskett, in his post Putting The Service Profit Chain to Work argues that companies can create significant competitive advantage by focusing on these key links.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. Photo via NigelBeck.com.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. Why buy?

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean?

Help Your Employees Get More Done

Vertical Response

In my 12 years of leading VerticalResponse, I’ve learned that a huge factor in my team’s satisfaction, is the ability to get sh*& done! Trust me, we all know how frustrating that is! Tip : Make sure everyone at your company is on the lookout for affordable and practical ways you can get things done more efficiently. What can you do to ensure the former?

My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” ” The challenge: You want to make sure that your business website is fresh, attractive and informative.

5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle

Modern B2B Marketing

As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing.  As tech marketers, the Cloud presents us with the opportunity to take our customer relationships to a new level and better understand and respond to their experiences as they interact with our software and people. This shows your customers that you are paying attention to their habits and understand their business case. 3. Engage throughout the customer lifecycle.

You’re doing a terrible job with search and social

Biznology

The named owner of the company is a lawyer but is passionate about Search Engine Marketing. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. That your site becomes a content platform more than simply a business card. Good usage metrics showing User Satisfaction with your content/presentation.

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4 Reasons Your Business Needs Predictive in 2016

6sense

While any observer of modern business can tell you that marketers are on the hook for revenue, it’s also clear that marketers do not always have the full support of their business leaders. How can marketers evolve and succeed in this new business landscape? Much like other business functions that have reached maturity in the modern enterprise, marketing must become a data-driven endeavor. Predictive intelligence is the tool that is powering this change in 4 key ways : Empowers B2B companies to identify decision-makers. Helps companies break into new markets.

10 Very Smart People Weigh In on How to Rethink Marketing

Act-On

Companies rethinking their efforts to transform the customer experience should focus on linking the customer’s digital buying journey to outcomes that create business value. would start any marketing strategy reboot by first defining value-creating customer behaviors along the journey and developing a model of customer satisfaction and value. business process. Systems v.

3 Big trends converging for big branding opportunities

Biznology

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. SOCIAL PURPOSE – there is a significant, growing demand worldwide for companies to become more socially responsible, which is clear from the “Good Purpose 2013” study by Edelman Research.

Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. The medtech buyer has to know that the solution or service offered by the medical technology company will deliver on stated results. Business

3 Highly Effective Word-of-Mouth Marketing Tactics

Vertical Response

On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate. For example, Fay points out that, typically, local banks have stronger customer satisfaction scores than big banks. ” Because people want to recommend the companies and brands that they know and trust, small businesses have a huge advantage.

Performance Anxiety and the Modern Marketer

Type A Communications

This is because as marketers, we aren’t equipped to have conversations about the contribution we make to the overall performance of our companies, much less have those within the context of a business environment  (instead of a marketing environment). Companies that measure employee turnover and engagement understand that they affect customer satisfaction. We can’t.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. So optimizing company websites for mobile is a no-brainer.

The One Must Do Action Step to Ensure a Great 2015

Your Sales Management Guru

The first action they need to do is reach out to every one of their existing clients, in a physical meeting if possible, and discuss with them their use/satisfaction and impact of the salespersons product/services on their company.  We call it the Annual Client Audit Review. The One Must Do Action Step to Ensure a Great 2015. It’s simple, but many times overlooked.

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. Stay on top of accounts payable and make sure your company expedites payments to your freelancers right after the work has been delivered. Connect them to more team members to help them learn about your projects and business. 4) “I choose to work with you, too.”.

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Measuring the service experience

The B2B Research Blog

Does your business have a service element?  Do you measure customer perceptions of the experience?  If so, you might want to take a quick look under the bonnet. Needless to say the conversation ended pretty quickly and my trust in the company vanished. B2B customer loyalty B2B market research customer loyalty customer satisfaction service experienceLet me share a story.  It sounds far-fetched, but is true. Recently I took a holiday.  Not one to ever fully turn off though, I needed my smartphone.  Inevitably it wasn’t that simple although soon I was back in action. .

How to Use B2B Referral Marketing to Gain New Customers

bizible

The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Leveraging your current customers will showcase the relationship you have with them and represent your business in a positive light. Crafting a Strong Relationship. Testimonials.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 500 companies. Or that 73% of U.S. And 73% of U.S. That I believe.)

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Learn more about how marketers can use APIs here. B. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. heck, even marketing acronyms.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership Programs Must be Accountable for Business Outcomes. Application — How should the content be applied to drive tangible business outcomes? Apparently through marketing osmosis, a brilliant OpEd piece in the Wall Street Journal or a rousing keynote presentation at an industry conference will somehow bolster a company’s balance sheet.

Performance Anxiety and the Modern Marketer

Type A Communications

This is because as marketers, we aren’t equipped to have conversations about the contribution we make to the overall performance of our companies, much less have those within the context of a business environment  (instead of a marketing environment). Companies that measure employee turnover and engagement understand that they affect customer satisfaction. We can’t.

Dear CMO, Part 1: Why Your Content Misses the Mark

Act-On

We recently asked a group of enterprise B2B CMOs a simple question: How do you rate the effectiveness of your content marketing efforts in securing business for your company? Now, perhaps in the B2B environment in which a majority of these large companies operate (and spend millions every year on content), these findings should not come as a shock. What do we mean by “content”?

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Ten Questions: A B2B Online Community Readiness Checklist

Leader Networks

For example, nearly two-thirds (65%) of 207 firms surveyed in 2010 by the research firm ITSMA said they participated in private online communities hosted by the companies which sell them computer hardware, software and related services. While the prospect of launching and running an online community for customers or partners makes good business sense, B2B firms are often daunted by the disparity between the attention garnered by popular consumer sites and the less-exciting reality that a B2B online community will never generate the traffic volume of a B2C community.

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Informative. Explainer.

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Content marketing – old wine in new bottles?

Integrated B2B

Effective content marketing is based on a genuine desire to help potential customers – and can, when implemented – lead to fundamental change in company culture. If we don’t understood the basics of the diagnosis then the treatment won’t be effective – and aggressive communication on a company’s own terms has had its day. But old wine is old wine…. The opposite if anything. Cheers!

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. their marketing teams, to not just generate leads, but also to provide their business development people with qualified leads that are hot to buy. Capture.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Time and time again, we see marketing automation improve the productivity, efficiency, and job satisfaction of Inside Sales. Wait 2 weeks. 4.

3 Top CMOs Talk Organizational Culture and Brand at CMO Summit

CMO Essentials

Instead, quiet confidence and humility were the tone of the day, focusing on the desire for true inter-organizational collaboration and sophisticated business analysis. When a culture is strong and aligned with a company’s brand it can be a powerful source of differentiation. The panel identified a major role for the CMO and the rest of marketing in evolving company culture.

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The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad

CMO Essentials

In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines. Demand Generation Trending

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How Marketing Can Impact Revenue Through Big Data And Social Selling

B2B Marketing Insider

In today’s business climate, marketing holds the keys to success or failure for sales. Because of this, many companies are discovering their sales forces are less effective than in the past. They often don’t trust sales reps to have their best interests at heart, and they don’t like feeling like they’re being sold to. A Guest Post by CEO and Author Glenn Gow. Social Media

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