satisfaction trust 
Engagio
APRIL 12, 2024
Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively.
The Point
APRIL 1, 2014
In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.
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Martech
APRIL 2, 2024
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. They gravitate to companies that understand who they are and what they need. They want companies to engage with them on their terms, on their schedule, with a connected experience across digital and physical interactions.
Online Marketing Institute
NOVEMBER 4, 2010
The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. We couldn’t reach half the contacts.”
ClickZ
MARCH 19, 2020
30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information.
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