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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Let’s take a look. Streamline your lead gen.

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A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Marketing automation is beneficial.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The company is considering future applications including campaign optimization, pipeline forecasting, and account-level targeting. Infer takes a similar approach.)

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

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A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Marketing automation is beneficial.

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. Company Data Provider Market Overview. Repackagers.

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Sales and Marketing Alignment — Find a Way!

The Mx Group

These 13 statistics reveal how misaligned sales and marketing can set your company back — and what you stand to gain by getting your teams on the same page. 48% of business professionals don’t believe their sales and marketing teams are properly aligned to achieve their business goals. Marketo and Reachforce ).