ClearVoice

FEBRUARY 3, 2021

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying. Examples of small-to-medium businesses: Bike shops.

SMB 52

SMB Advertising Mediums Word of Mouth Business 52

nDash

SEPTEMBER 30, 2021

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. That’s not to say Medium doesn’t have experts—they’re there and ready to share knowledge. We aren’t comparing Quora vs. Medium here, however. Medium and SEO Limitations.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Digilant

DECEMBER 8, 2020

When it comes to finding the right marketing campaign attribution for your medium-sized business, it is important to trust in a digital marketing agency that understands what strategy will provide the best results. There are no two businesses that are exactly alike, which means no two marketing strategies should be the same either.

Advertising Mediums 52

Advertising Mediums Marketing & Strategy Marketing Strategy Campaigns 52

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Small companies show spunk in total launch numbers. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Zoominfo

JANUARY 14, 2021

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Recipients of early-stage funding will go-to-market and expand in 2021 as a new generation of post-COVID companies. [To

Paid Search Agency 162

Paid Search Agency Companies Zoominfo Startups 162

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. When business is good, little or no time is invested in marketing. When business is good, little or no time is invested in marketing.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. . As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. February was the last month where businesses were unaffected by COVID-19.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. Small Businesses: Content Marketing Is a Strategic Advantage. you might wonder.

Content Marketing 304

Content Marketing Paid Search Agency Advertising Agencies Business 304

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Let’s explore some examples.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. February was the last month where businesses were unaffected by COVID-19.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. These companies need to save cash where they can. These companies need to save cash where they can. In general, most tech companies have more office space than they need, regardless of size.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Terminus

SEPTEMBER 14, 2021

Small and medium businesses have no choice but to turn to smart growth in order to minimize risk in their company growth strategy. In short, smart growth is the process of doubling down on efficient growth strategies in order to preserve small business profits and/or cash reserves during uncertain times.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26

Webbiquity

SEPTEMBER 28, 2020

If your B2B or consumer business accepts card payments—whether it is one or thousands—you must abide by the rules implemented by the PCI DSS. This is a security standard that is in place for all businesses and organizations that handle cardholder information. Read on to see many of the most common questions answered. What is PCI DSS?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. So what is Medium, exactly? Convenience might as well be Medium’s middle name. A platform? A publisher? Reach and Convenience.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Combine the power of audio and visual imagery to introduce company’s people and mission to your audience. See this review of Hootsuite from the global publishing company Wiley: ?

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

FunnelEnvy

AUGUST 7, 2023

Pricing can be controversial in many sectors of the business community, partly due to the general human attitude towards money. And while it’s easier to talk money in a business context, you’d be surprised how many people are still somewhat sensitive to budget discussions in the B2B realm. Consider the movie theater example.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. But, simply having a podcast offers little benefit to your business. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Let’s get into it!

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Zoominfo

DECEMBER 16, 2020

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. Interest increased from companies searching online for these topics from September through November 2020. Testing expenses can dent business budgets. Source: ZoomInfo.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. How a company already performs in a new market. Higher-scoring metrics indicate better opportunities for a company.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Valasys

JANUARY 31, 2024

PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked. Pay-per-click (PPC) advertising may be helpful for companies looking to reach a wider audience and increase website visits. Why Should You Use PPC Marketing?

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. But simply having a podcast offers little benefit to your business. Lex Friedman, Chief Revenue Officer at ART19 “Podcasting is great. Total freedom.”

Business 100

Business Advertising Mediums Broadcasting Planning 100

Hubspot

MARCH 25, 2024

Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T According to Dan, there are three questions to ponder about before you start considering a subscription business. Disrupting your local utilities company? Not an easy feat.

Ad Building 53

Ad Building Business Outgrow Pricing 53

readwrite

MAY 14, 2022

In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store. What tasks can programmatic advertising solve for businesses/advertisers? Programmatic advertising allows businesses to reach a broad and diverse audience without the stress.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . For instance, Kimbia , a growing nonprofit fundraising company, refreshed their company image and marketing. Every part of your graphics should visually communicate your business’ product features, benefits, differentiators and branding.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Kevin Indig

APRIL 1, 2023

Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Only B2B

MAY 16, 2023

In today’s ever-evolving business landscape, companies strive to increase their revenue streams and gain a competitive edge. In this blog, we will explore The profound impact of Outsourced Sales Development on your business: 1. Must Read : Reasons Why SDR As A Service Can Be A Game-changer For Businesses Of All Sizes 2.

Allocation 62

Allocation Business Forecasting Conversion Rate 62

Madison Logic

OCTOBER 26, 2023

The global COVID-19 pandemic radically changed the business landscape. With billions confined to their homes for work, leisure, and everyday life, the pandemic accelerated e-commerce and forced businesses to adopt advanced digital solutions to enhance the customer and employee experience. The Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

B2B Digital Marketer

FEBRUARY 29, 2024

Proven Strategies for Rapid International Expansion Expanding Businesses Across Borders In our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”.

Business 52

Business Marketing Management Planning Barriers 52

Salesforce Marketing Cloud

MARCH 2, 2022

Not only are growing businesses the foundation of our economy, they’re also the very core of our society. The past few years have been filled with ups and downs, leaving many of these businesses faced with uncertainty. Get insight from 2500+ small and medium businesses worldwide. Read the report.

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98