Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

Social Media 241

Social Media Paid Search Agency Social Marketing B2B Marketing 241

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

Social Media 232

Social Media Paid Search Agency Social Marketing B2B Marketing 232

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Social Media 115

Social Media Work Management Marketing Management Media 115

Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social Media 279

Social Media Social Marketing Media Business 279

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. A social media manager must be able to write well.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

MARCH 11, 2024

Once they do, your company has the information it needs to make contact. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. E-E-A-T”); relevant internal and external links; and video, graphics, and other visual media.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Lead Marketing Qualified Leads 276

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 106

Social Media ROI Media Cross-Selling 106

Marketing Insider Group

OCTOBER 30, 2017

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.

Social Media 240

Social Media Media Business Trends 240

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. Don’t let your manufacturing company get left behind in the digital age.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Webbiquity

NOVEMBER 29, 2019

Is your business ready to take that next step forward in growing your online visibility and website traffic? Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house. The right SEO company can help take your business to the next level.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Contently

APRIL 26, 2018

The Hub is riding the wave of a larger paradigm shift in the media industry, moving away from the perception that content is a pageview vessel for delivering advertising. Funny enough, marketers and media companies are now arriving at an eerily similar marketing model. The Facebook effect. But it hasn’t been great.”

Paid Search Agency 144

Paid Search Agency Companies Media Funnel Advertising 144

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 109

Social Media Media Business Viral Marketing 109

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan?

Consulting 258

Consulting Business Marketing Proposals Planning 258

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. This also enabled them to share user-generated content from social media at the same time.

Social Media 108

Social Media Paid Search Agency Social Marketing Effectiveness 108

Salesforce Marketing Cloud

JANUARY 12, 2023

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. There are endless options for consumers when it comes to media and streaming services. Learn how to wow your customers. Connect faster.

Paid Search Agency 98

Paid Search Agency Automation Companies Media 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Get the insights 1. Start growing now 2.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 123

Paid Content Social Media Work Management Marketing Management 123

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.

Social Media 107

Social Media Media Business Marketing Management 107

Navigate the Channel

OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Contently

JUNE 13, 2018

So before you delete that tweet that only got one like from a super-fan, here are four social media misconceptions that could affect your engagement. It’s easy to see likes as the currency for social media value and popularity. But does your company need a Pinterest, YouTube, and Reddit page? Overvaluing vanity metrics.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Join us today ! Brian Reid Score: 68.81

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Why we care.

Paid Search Agency 92

Paid Search Agency Ads Advertising Agencies Media 92

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Enterprise Management Work Management Marketing Management 101

Spiralytics

NOVEMBER 11, 2021

In the fold of digital marketing, companies that do not have or neglect an active. The post 8 Social Media Marketing Tips to Grow Your Business appeared first on Spiralytics Inc.

Social Media 118

Social Media Social Marketing Tips Media 118

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced?

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 100

Social Media Work Management Marketing Management Media 100