Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. It is integral for every business; large and small, brick-and-mortar or exclusively online. We’ve heard it.

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services.

Paid Search Agency 121

Paid Search Agency PPC Keywords Marketing Management 121

Webbiquity

APRIL 3, 2018

That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.”

Keywords 247

Keywords SEO Wikipedia Fulfillment 247

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. It is integral for every business; large and small, brick-and-mortar or exclusively online. We’ve heard it.

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.

Intent 194

Intent Optimization Google SERP 194

Go Beyond SEO

APRIL 4, 2024

Welcome to our guide on how SEO can give a significant boost to your pest control company. By implementing targeted SEO for Pest Control strategies, you can enhance your company’s online visibility and ultimately attract more clients to your business. Targeted SEO techniques can help attract more clients to your business.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

seo.co

MARCH 2, 2022

99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. Do you know what a keyword density of 12% looks like? How Keyword Stuffing Hurts You.

Keywords 98

Keywords SEO SERP High Quality Lead 98

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. You have to think lean and mean.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The focus lies in catering to businesses and key decision-makers rather than individual consumers. Business decisions typically involve multiple stakeholders and a longer purchasing process.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 312

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 312

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Marketing reports in our business insights tool. Remarketing.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Google SGE displayed for 91.4%

Studies 79

Studies Paid Search Agency Google Product 79

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. To rank well organically on critical keywords, they need a voice and a method. This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. Blog traffic continues to rise.

Paid Search Agency 277

Paid Search Agency Traffic Content Marketing Companies 277

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. Long-Tail Keywords.

Keywords 116

Keywords Intent Buy SEO 116

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Create content that addresses local needs and interests and includes location-based keywords. Guest post by Scarlett Finley.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. A benchmark is a standard used to measure performance, typically in business. Google ranking is a battle of sorts. Metrics used to benchmark keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Launch Marketing

SEPTEMBER 13, 2023

The digital realm is vast and includes many competitors, especially for tech companies. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. Amid the chaos, your brand deserves to shine.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Golden Spiral

MAY 2, 2019

Google your own company, without the domain. Is your company in the search results? Google says that 82% of people use search engines to find local businesses, and that’s not just restaurants and dry cleaners. It’s easy for B2B companies to overlook GMB, but you shouldn’t. Add your business name.

Paid Search Agency 86

Paid Search Agency Paid Content B2B Marketing Google 86

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Brandpoint

MARCH 13, 2023

What’s the value of SEO for manufacturing companies? A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics SEO Google 107

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

seo.co

FEBRUARY 8, 2023

Businesses from all niches vie for the top spot to place their products and services before a target audience doing search. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). With hundreds of SEO companies on the market, how do you choose the right one?

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Hubspot

JUNE 26, 2020

Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed "ground coffee beans" into Google. Negative keywords. Your target audience is the working professional wanting to start his or her own company. The answer?

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124