Tomorrow People

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Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? The latest marketing trends mean that no business can afford to overlook inbound marketing. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012.

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5 essential tips to clearly define your ideal target market

Tomorrow People

The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers. Use data from all ‘3Cs’: customer, company, competitors. Overall, your company and customer data should be easy to collect. Google Analytics.

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Why Businesses Are Failing to Get Results with SEO Marketing?

Tomorrow People

In just a few years SEO marketing has grown from an unknown quantity into a staple of marketing activity for many businesses. But do companies actually know what they’re taking on when they reach for SEO or ring that SEO agency for help? So what should a business-owner keep in mind to make the best of SEO?

SEO 120
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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

And our content has to take into consideration their business needs and schedules. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks.

Trends 220
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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. You know more about your business than anyone else. Remember: don’t be a slave to Google.

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The comprehensive marketer’s guide to brand research

Tomorrow People

Yet, many B2B companies struggle to truly differentiate their brand. All companies undergo significant business-defining changes at some point or another. Still, other events can also trigger a need for brand research—regardless of company age. How can companies use brand research to their advantage?

Research 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

Yet, many B2B companies struggle to truly differentiate their brand. All companies undergo significant business-defining changes at some point or another. Still, other events can also trigger a need for brand research—regardless of company age. How can companies use brand research to their advantage?

Research 156