Sales Engine
JUNE 2, 2016
But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. Here are two common mistakes that companies make when they get into the new world of content marketing.
Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about. But we’re not done.
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Sales Engine
APRIL 21, 2016
I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Sales has this tremendous exposure that are our readers, these business owners,” Wood explains. As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m
Sales Engine
AUGUST 24, 2015
Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. They went to trade shows and gave away trinkets in exchange for business cards.
Sales Engine
OCTOBER 2, 2015
For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. 38% of B2B companies said that their content marketing was effective. 47% of B2B companies have a DEDICATED content marketing group. But what about the B2B marketer? When does their quota start?
Sales Engine
APRIL 20, 2016
That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. So from there, you should have a business development discussion to continue the conversation down the path until they're sales ready.
Sales Engine
AUGUST 23, 2016
In the middle, you staff and execute the show, collect business cards, and set up meetings. Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. And now there’s a budget cut. Your project is tabled.
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