Marketing Craftmanship
JANUARY 5, 2020
But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.” Enthusiasm: Does your firm appear genuinely enthusiastic about its business, and its communication with target audiences? Do clients identify themselves by name and company?).
Marketing Craftmanship
MAY 13, 2020
Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Less is more, if it’s well written. Industry Events.
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Marketing Craftmanship
JULY 12, 2012
Do CEOs need charm school, rather than business school? According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. on Facebook, 4% on Twitter, and less than 1% on Google+. In comparison, more than 50% of the U.S.
Marketing Craftmanship
AUGUST 7, 2011
It’s become a dangerous and foreign world for CMOs, PR heads and others charged with protection of their company’s brand; especially for small and mid-sized companies lacking the sophistication or deep pockets to mount a serious defensive strategy. Here’s a list of them.
Marketing Craftmanship
MARCH 16, 2013
The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. Forget Facebook, Twitter and Google+.
Marketing Craftmanship
JANUARY 5, 2012
For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare magazine.
Marketing Craftmanship
AUGUST 14, 2015
Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.
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