Account-based Marketing: It’s Time to Flip
Lattice
OCTOBER 12, 2015
Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Everyone is talking about it and Google Trends shows a sharp incline. Here’s how: Instead start by identifying the best-fit, right set of companies to market to. Remember, companies close accounts, not leads.
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