Crimson Marketing

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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Image: Courtesy of Birmingham Business Journal. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. While more canny companies are surging ahead. By: Sylvia Montgomery.

Analytics 100
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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? If you or your company fail to assign responsibilities to specific people or departments, you will fall behind. .

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? If you or your company fail to assign responsibilities to specific people or departments, you will fall behind. .

Trends 100
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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

These days, with monthly lead flow for some companies in the thousands or tens of thousands, those old-school methods no longer cut it. That is exactly the work done by predictive analytics technology company Infer. Jim was Infer’s first customer while he was at Box and also served as an advisor to the company since 2012.

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Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Your owned media is everything including your company blog, business website, social profiles and email lists. In fact, 77 percent of Facebook pages found their widest audience through promoted posts.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . Negative Comments On Social Are Bad For Business. But you can turn it into a useful source of information and goodwill for your business.” Of course it is. ” 13.