Trending Sources

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. This is an economic imperative for a company built on: a) collecting personal information that can be turned into ads and b) finding ways to have you spend more time on their sites so you can see those ads. And it is). And it is).

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What content to blog for Google search success

Biznology

And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. Expertise:  a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. The post What content to blog for Google search success appeared first on Biznology. What to Write? You heard me.

Seven Expert Google Analytics Guides

Webbiquity

It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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Google to Businesses: You Have Until April 21st to Get Mobile Friendly

Synecore

Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Image courtesy of Google. Google’s parenthetical note, not mine}.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The Businesses should have strong presence and active participation on both platforms. If it ends there, you might be missing the most powerful potential for your business, especially for social selling.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

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10 Businesses With Enviable Company Cultures

Hubspot

Is that really what company culture is all about? While it's likely that no one will complain about these perks (they're awesome, after all), many companies are shifting their focus to prioritize intrinsic motivators such as peer-to-peer recognition and frequent feedback as a way to improve employee engagement. You see, these companies just get it. group of U.K.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. Solutions: Focus on personal value instead of business value. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing.

Spending more time on SEO than adding value to Google?

Biznology

asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. Google calls this “ setting up a property.”

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. Can't.

Answers to Your Google+ for Business Questions, Part 2

Biznology

A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Firstly, choosing the correct category allows Google to understand you better. ” My conundrum came twice on the last month: creating the Google+ pages for Miriam’s Kitchen and Naval Lodge No. 4.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. This is what makes searchers want to use Google again. It embodies a unique element: storytelling.

Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.

Google’s plan for world domination — REVEALED!

grow - Practical Marketing Solutions

I’ve figured out Google’s grand plan for world domination. Google’s business is built on collecting data about people and then selling those people highly targeted ads.  That’s why they introduced Google +.  Every tweet was one little snippet that was out of reach of Google. Google wants the text messages! More or less. You decide. 

Google Becomes Part of New Alphabet Company

KEO Marketing

In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google. This new entity will be comprised of a collection of companies, including Google.

The changes to Google+ are great. But they don’t matter

grow - Practical Marketing Solutions

What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. Significant enhancements to Google Now, a competitor to Siri. wanted to stand up and cheer.

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Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” but we can look at some data to get an idea that Google+ probably is not making a dent in the core Facebook audience.

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How to Use Google+ for Business

Biznology

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.  Are you interested in using Google+ for your company, but don’t know where to start?  Image via Wikipedia.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 More importantly, the campaign started to generate real business results.

SEM 50

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. What is Google Authorship? Hummingbird is important.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 146

Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies

Hubspot

You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage. what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks?

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.

SEO 152

Google+ Pages for B2B Companies

Social Media B2B

Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. Share your content on Google+ and it has a better chance of showing up higher in search results.

How to improve company culture

Biznology

Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same names, you will notice,  also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful.

Getting Your Small Business Ready for Google+

Blue Focus Marketing

Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  There are many useful features that will work for your personal brand now and, coming soon, for your small businessGoogle’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere.  Yeah.”.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

Can Google find you in your online store?

Biznology

Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Don’t get Google wrong.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products.

Creating value & new opportunity with Google Helpouts

Confluent Forms

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free.