Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

Work Management 116

Work Management Trends Business Forrester 116

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Business Model. Customer Testimonials from Gartner Peer Insights. Indeed, highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Support small businesses.

Promotion 254

Promotion POS Business Paid Search Agency 254

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. From top-down the company is buttoned up and provides a near perfect customer experience.”. 6sense is the true leader in this space.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Companies in blue oceans create and capture customer demands through market-creating innovation. This is the case for most industries and companies. This is where SCA comes in.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Webbiquity

OCTOBER 28, 2020

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. More agencies in 2020 found business within existing client portfolios and used different platforms to help generate other new business opportunities.”.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. These companies need to save cash where they can. These companies need to save cash where they can. In general, most tech companies have more office space than they need, regardless of size.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

MARCH 9, 2022

If Starbucks, McDonalds and Coca-Cola have any doubts about yesterday’s decision to end their operations in Russia, a new Gartner survey should put their minds at ease. It found 60% of Americans don’t want companies doing business there. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Paid Search Agency 91

Paid Search Agency Gartner Business Customer Surveys 91

Zoominfo

FEBRUARY 10, 2022

After a Delta-ridden summer, businesses saw a rare glimmer of optimism in October and November 2021. Companies were forced to rethink their immediate strategy for returning to onsite work. Companies are delaying return-to-office (RTO) plans The Omicron surge forced businesses to quickly pivot their return-to-office plans.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner consumer data shows that total ad avoidance (e.g. Get MarTech! In your inbox.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take, for instance, a manufacturing company implementing chatbots in its customer service channels. Reduced Human Touch : Business is conducted by people.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. Misalignment with business goals. This isn’t just a “check-in now and then” thing.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Salesforce Marketing Cloud

JANUARY 27, 2023

That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. The investments you’ve made in digital capabilities over the past several years has likely made your company more resilient. The key is investing in innovation that adds value, rather than chasing what’s trendy.

Business 98

Business Paid Search Agency Merchandising Case Studies 98

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. Gartner Disclaimer. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As

Spending 292

Spending Budget Programs Gartner CMO 292

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Nearly 10% of the top-earning companies in the U.S.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Martech

APRIL 19, 2023

Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 115

Allocation Marketing Attribution Enterprise Management Marketing AI 115

Smashmouth Marketing

JUNE 2, 2022

Both companies have a pristine reputation in serving and engaging Information Technology (IT) and business decision makers. B2B buyers spend 17% of the buying process with traditional company sales reps according to Gartner.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Marketing Insider Group

APRIL 26, 2021

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Biznology

OCTOBER 29, 2019

I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Customers are changing, and so are the ways they buy. Consider these.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 102

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 102

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. If you’re skeptical about AI, today’s blog post is for you. Keep reading!

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Marketing and sales teams are famously frenemies.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Customers expect to be valued and listened. Conclusion.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. and GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark, of Gartner, Inc. These things don’t come about by simply plugging in and flipping a switch.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. In contrast, ABX is all about engaging business buyers with relevant messages delivered in a trusted way on the buyer’s terms. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62