Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. We’ll also see some ideas and examples to help guide yours. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

Storytelling 138

Storytelling Examples Business Content Marketing 138

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits. Six Charitable Giving Ideas for B2B Companies.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Your company offers a 10% commission for a product valued at $5,000. Consequently, businesses must understand the power commissions have on their workforce. Commissions may have the power to incentivize reps to stick with your company long-term.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? It’s actually one of the most effective ways to growth hack your eCommerce business. For starters, most examples of gamification in business are interactive.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Expanded reach: People follow people rather than companies. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Scoop.it

FEBRUARY 29, 2024

Why should your company have one? These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission. It is the guide for the direction your business is heading. Introduction What is a vision statement?

Examples 78

Examples Privacy Paid Search Agency Planning 78

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Yes, it does get stressful.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 91

Analysis Marketing AI Examples SWOT 91

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. Company Values Defined.

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 119

Social Media Examples Work Management Media 119

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

SmarkLabs

JUNE 12, 2023

With the buzz around personal branding increasing by the day, it’s becoming clear that it’s not just companies that need to establish a strong brand; it’s also the leaders behind these companies. We’re all BUSY. Because LinkedIn is where business conversations take place. Step two: Stay active.

Linkedin 52

Linkedin Examples Personalization B2B Thought Leadership 52

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Marketing reports in our business insights tool. Google Analytics.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

chiefmartech

JANUARY 21, 2020

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. First, as an example of a Latin American martech company making a major move into the North American market. Scribble had raised $50 million (Canadian dollars?)

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Support your pitch with examples of success supported by visualizations. We’ve all had to put up with pushy salespeople.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Hubspot

JANUARY 28, 2019

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. It isn't just the language itself that gives you a sense of their business -- it's the design, the font, and the color. Ultimately, your company profile matters. What's a company profile?

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Here are a few examples: 1. Can you describe a project where you used data analysis to identify opportunities for business process improvement?

Business 72

Business Best Practices Marketing AI Forecasting 72

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Google suggested using one of the following platforms to build a new website for your business: Wix. Why we care. Alternative tools.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Google Marketing Websites 123

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Stop doing agile for agile’s sake.

Planning 111

Planning Business Work Management Word of Mouth 111

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. If you’re now wondering how to use video to market your business, we’re here to help you get started. Introduce Yourself and Explain What You Do Some of the best small business videos are a simple hello. In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Televerde

JULY 19, 2022

Today, socially conscious companies exist in practically every business sector. Paying attention to and responding to social needs is critical if a business wants to succeed. Many investors and much of the public consider a company’s socially conscious activities before investing or spending money there.

Paid Search Agency 64

Paid Search Agency Companies Lead Ranking Business 64

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Vision6

APRIL 19, 2023

While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

BenchmarkONE

DECEMBER 2, 2021

According to a Glassdoor study, 77% of prospective employees consider company culture before applying for open positions. As some companies decide to keep this model for good, others are going to a more hybrid approach, and the rest are transitioning back into the office. 5 Tips for Maintaining a Solid Remote Company Culture.

Companies 77

Companies Business Lead Ranking Guidelines 77

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126