Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. But she hasn’t stopped there.

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DemandBase Enterprise Management Work Management Paid Search Agency 112

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Five years ago, we started with an idea to help companies find customers who are interested in their product. Our inability to find these products almost killed that company!

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Today, Sales and Marketing intelligence have become a must-have for B2B companies. All four capabilities will be available in the Demandbase One B2B Go-To-Market Suite.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

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DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integration of LiveRamp’s privacy-first, pseudonymous identifier into Demandbase’s best-in-class ad-targeting solution.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. More precisely, WhoToo aggregates audience data from multiple sources and makes it available for selections based on company and individual attributes.

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DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. What is technographic data? That’s a 5233% growth since 2011!).

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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DemandBase Marketo ABM Account Based Marketing 53

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. The least-busy 44% still get, on average, about one request per week.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. Visionary business leaders are turning their attention toward the next evolution of ABM. He laid out the key challenges ahead as businesses aim to take ABM to the next level. By now, the concept is not novel or outside the box.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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DemandBase Account Based Marketing ABM Public Relations 40

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels. You might ask, why nurture them at all?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

JANUARY 8, 2019

For many companies, the bulk of the budget goes toward branded keywords. Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. SEM by definition is a top-of-funnel, quantity-focused channel. You can do the same.

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Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

APRIL 12, 2024

Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization.

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DemandBase CMO Marketing Management B2B Sales 100

Engagio

AUGUST 30, 2023

I dreamt of flying around the world, meeting new people and seeing new things, negotiating business deals, and making my own decisions. At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender. Based on these stats, Demandbase is significantly ahead of our industry.

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DemandBase Customer Satisfaction Work Management Barriers 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase. The company says it can associate three times as many visitors with U.S.

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DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

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DemandBase Lead Ranking Lead Scoring Jigsaw 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. B2B digital marketers only want to target people at accounts that are a good fit for their company and likely to make a purchase.

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Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. It’s a company-wide effort, and we get pretty wild with it. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

JANUARY 30, 2024

This model is often seen when performing churn analysis, helping identify critical factors contributing to customer churn and empowering businesses to take proactive measures to retain high-risk customers. As with most things in business (and life), it depends. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Heinz Marketing

MARCH 8, 2018

In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. By Matt Heinz, President of Heinz Marketing.

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Martech

AUGUST 9, 2023

But how do you learn more about ABM and how to implement it successfully in your business? Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Only B2B

OCTOBER 13, 2021

However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. Must Read: What Is Intent Data and How It Can Help Your Company? Demandbase. 5 Most Suited B2B Data Providers: 1.

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Intent Data Intent Enterprise Management Work Management 118

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

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Marketing AI Paid Search Agency Content Marketing Planning 132

SmartBug Media

APRIL 4, 2022

but what if you could know who is looking to purchase a solution that your company happens to sell? According to ZoomInfo.com, its database has more than 106 million companies profiled. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. It’s important to have the right data in place to segment your account list based on your business goals.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. When designing your ad campaigns, use intent and engagement data to ferret out the accounts that are most likely to become pipeline opportunities and closed/won business. That’s music to our ears at Demandbase.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165