Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. For businesses, this means understanding their buyers and customers is more critical than ever. Especially after 9/11, uncertainty reigned in the minds of business leaders, buyers, and customers. Nothing would ever be the same.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Illustration entitled Insight by Yu Luck. Consider this.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. What business leaders today need to be on guard for is this. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

DECEMBER 23, 2020

While vaccines offer a pathway to an increase in business activity beyond the computer screen, it is still a ways off. All facets of business commerce will continue to be affected. All facets of business commerce will continue to be affected. Here are 5 predictions for 2021: Optimism Returns In Fall 2021.

Marketing AI 235

Marketing AI Account Based Marketing Fulfillment Interactive Marketing 235

Tony Zambito

FEBRUARY 1, 2010

.   What has been traditional is that the “customer” has usually been identified by company name. have all been around the “business” or “company”, many senior leaders can tend to overlook the power of buyer personas. we look at how to reconcile this dilemma as well as misconception: The Business Persona. .

Buyer Personas 100

Buyer Personas Business Ideal Customer Profiles Segmentation 100

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

MARCH 31, 2010

While much attention has been paid to the consumer use of the Apple iPad , lost in the noise has been the business user and buyer.   I noted with much interest an article distributed by Bloomberg News and authored by Olga Kharif entitled IPad Wins Following Among Business Users for Work Outside Office.

Buyer Personas 100

Buyer Personas Business Customer Surveys Segmentation 100

Tony Zambito

MAY 23, 2017

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. Creating fragmented and non-cohesive marketing being performed as companies shift their efforts to the newest and latest approaches hyped.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

JANUARY 20, 2022

When you are faced with a major decision, be it personal or business in nature, you want all the information you can get. With such a high degree of uncertainty in today’s business climate, the temperature on major decisions has gone up a few degrees. Many of you know the feeling. You are looking to make an informed decision.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Online versus offline is no longer “a part” of the business as a “versus”, it is the business of online and offline.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

OCTOBER 26, 2020

The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. What may look like perhaps a simplified statement has three very important questions and components for B2B companies to examine as they reset due to COVID-19. Buyer Goals Have Changed.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

JANUARY 15, 2022

On the minds of many CEOs entering 2022 is how to make business growth a top priority. With businesses facing endemic new realities , businesses are bent on growing. A struggle for leaders is in aligning their teams and tactical operations with business growth strategies. A brand vision that is buyer-focused.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

FEBRUARY 21, 2022

Even though the business world is experiencing tumultuous change, B2B’s structure and governance are still very much fragmented. In other words, buyers can develop a mindset that the company they are interacting with can “talk a good game” but cannot deliver. Hierarchy dominates. Experiencing such is quite another.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Tony Zambito

DECEMBER 9, 2020

The year 2020 will go down as the most challenging year for businesses in many decades. Built Into Company DNA. Business leaders will need to take care that long-held assumptions do not get baked into their organization’s DNA thinking. How should business leaders take steps to validate assumptions about buyers?

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

Tony Zambito

JANUARY 11, 2021

To ignore these in a business context is to be blind to the effect on our society. . Here are 5 intangible buying behaviors, uncovered through qualitative buyer research interviews at the end of 2020, companies should monitor: Spending Squeeze. Such negativity will take many years for companies to overcome. .

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Tony Zambito

JANUARY 21, 2021

Businesses have been and will always have an element of improving operational efficiency and effectiveness. Prior to the pandemic, many companies were dealing with a good problem. For example, decisions today can no longer just be about a good business case. Think of it as an interruption. 2 – Operational.

B2B Sales 221

B2B Sales Trust Marketing B2B Marketing Paid Search Agency 221

Tony Zambito

MAY 6, 2020

Where does this leave our understanding of how the COVID-19 pandemic will affect human behavior in the context of business commerce, consumerism, and cultural participation? Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. Maybe longer. What Is The Call To Action?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Tony Zambito

MARCH 4, 2022

The world order of business and commerce has been changed forever because of the Russia-Ukraine conflict. These questions and choices related to a new world of business commerce will, without a doubt, affect buying decisions. Heeding to calls to adapt or educate. And make strategic course corrections as well. And that is the point.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Tony Zambito

MAY 4, 2020

The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce. In the past few weeks, we have engaged in an informal polling of business leaders on the impact of COVID-19. And, buyers will expect companies to share of AI data.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Tony Zambito

NOVEMBER 18, 2020

People, in personal social or business settings, thrive on being part of a community. Stories help buyers connect with the value that companies can bring to their situations. Buyer insights can help B2B companies to know how they can help buyers to navigate their own internal journeys. Such connections produce loyalty.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Tony Zambito

FEBRUARY 15, 2022

In today’s business climate, the right to gain this deeper understanding must be earned. I have seen several SaaS companies and startups get tripped up in this area. In today’s environment of business uncertainty , the need for insights has never been higher. Important decisions are forthcoming for many business leaders.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147

Tony Zambito

FEBRUARY 28, 2018

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. Creating fragmented and non-cohesive marketing being performed as companies shift their efforts to the newest and latest approaches hyped.

B2B Marketing 113

B2B Marketing Planning Buyer Personas B2B 113

Tony Zambito

OCTOBER 7, 2018

Especially within business contexts. Tribal knowledge is the often unwritten, unspoken, and unarticulated knowledge that exists in companies, fields, and industries. With digital disruption affecting many types of businesses and industries, gaining deeper buyer insights becomes critical for business leaders.

Marketing AI 187

Marketing AI Peer-to-peer Buyer Personas Segmentation 187

Tony Zambito

MAY 31, 2017

Not understanding the where, when, what, why, and how of reinvention required to fit into newly forming ecosystems, fueled by digital transformation, will set any ABM strategy or a company for that matter – years back. A synchronized ABM/ABS is a strategic undertaking that companies will need to prepare for and attain a degree of readiness.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption can affect both consumer and business markets simultaneously. GPS companies such as Garmin and Tom Tom began to shrink considerably. Company Readiness In Market Strategy.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

OCTOBER 27, 2018

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. A result of more and more B2B companies trying to improve their customer experience capabilities. It is bleeding over into B2B.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

OCTOBER 14, 2018

The notion of the “journey” came into the conscious stream of business around the time when the concept of “customer experience” was introduced in the late 1990’s. The biggest danger businesses can face is being caught off-guard as buyers shift to even faster and newer ways of engaging when seeking to solve a problem or fulfill a need.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Tony Zambito

MAY 7, 2021

Agencies can bring specialized services that help companies to make headway on reaching more buyers creatively and efficiently. Recently, a friend sent me a “Rosie the Riveter” type of buyer persona created by a marketing agency for his company. I fear it will be more harmful than helpful.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Tony Zambito

JANUARY 29, 2017

The introduction of new digital technologies and new business models is having a breathtaking impact on how customers determine what goals are important to them, what they want, and how they decide. Leaving many companies and marketing organizations with an incorrect view of their customers. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

JANUARY 22, 2017

In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets. Understanding Customers Has Changed.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

JUNE 8, 2020

To assist business leaders in addressing these and other questions, Tony Zambito and the Center for Buyer Insights is spearheading an outlook monitoring study of buyers and decision-makers. What steps should we take to assure buyers feel safe? How have buyers adapted to working from home? What are the revenue opportunities?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Tony Zambito

DECEMBER 6, 2020

New and older B2B companies can develop a culture that continually looks inward versus outward. Like a lot of concepts in business, phrases become accepted speak but oftentimes are rarely put into practice. Causing companies to miss out on the greater sum of two insights capabilities combined.

Organization 183

Organization B2B Buyer Personas Fulfillment 183

Tony Zambito

MAY 19, 2021

For instance, many companies are still wedded to old funnel thinking first presented by Elmo Lewis over a century ago! Although buyers may indicate a preference for digital-first and digital-only, it can be impractical for your business. This changes a lot about how and what we know about buyers. 4 – Be practical with digital first.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. And nobody does because the big check has already been cashed!”.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

MARCH 30, 2012

Buyers today – with SMB buyers a significant part of this picture – are creating new ways of working and conducting business. SMB buyers are adapting new technologies in the entrepreneurial fashion they have started their business with in the first place. This applies to both inbound and outbound efforts.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Tony Zambito

NOVEMBER 22, 2015

Companies today will need to develop an integrated view of customer research. Each having distinct types of goals and goal-directed behaviors companies must address as they relate to innovation, marketing, sales, and customer experience. What follows is s short video clip featuring David Edelman of McKinsey and Company.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. Priorities and initiatives usually are the overt statements companies will make about what they hope to complete. Buyer’s Journey Is A Pursuit.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100